LEADER 04568nam 22006735 450 001 9910337818603321 005 20230614140051.0 010 $a3-030-13005-3 024 7 $a10.1007/978-3-030-13005-3 035 $a(CKB)4100000007823529 035 $a(DE-He213)978-3-030-13005-3 035 $a(MiAaPQ)EBC5918987 035 $a(PPN)235669660 035 $a(EXLCZ)994100000007823529 100 $a20190402d2019 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigital Business Models $eConcepts, Models, and the Alphabet Case Study /$fby Bernd W. Wirtz 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019. 215 $a1 online resource (X, 247 p.) 225 1 $aProgress in IS,$x2196-8713 311 $a3-030-13004-5 327 $aFoundations of Digital Business Models -- The Business Model Concept -- Digital Business -- B2C Digital Business Models: Content -- B2C Digital Business Models:Context -- B2C digital Business Models: Connection -- Hybrid Digital Business Models -- B2B Digital Business Models -- Digital Business Model Innovation -- Google/Alphabet Case Study. 330 $aThe spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers. 410 0$aProgress in IS,$x2196-8713 606 $aElectronic commerce 606 $aIndustrial organization 606 $aTechnological innovations 606 $aEntrepreneurship 606 $aNew business enterprises 606 $aE-Business 606 $ae-Commerce and e-Business 606 $aOrganization 606 $aInnovation and Technology Management 606 $aEntrepreneurship 615 0$aElectronic commerce. 615 0$aIndustrial organization. 615 0$aTechnological innovations. 615 0$aEntrepreneurship. 615 0$aNew business enterprises. 615 14$aE-Business. 615 24$ae-Commerce and e-Business. 615 24$aOrganization. 615 24$aInnovation and Technology Management. 615 24$aEntrepreneurship. 676 $a658 676 $a658.400113 700 $aWirtz$b Bernd W$4aut$4http://id.loc.gov/vocabulary/relators/aut$0851698 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910337818603321 996 $aDigital Business Models$92110368 997 $aUNINA