LEADER 02628nam 22004335 450 001 9910337816103321 005 20220119214857.0 010 $a3-030-16107-2 024 7 $a10.1007/978-3-030-16107-1 035 $a(CKB)4100000008707677 035 $a(MiAaPQ)EBC5829330 035 $a(DE-He213)978-3-030-16107-1 035 $a(PPN)23848887X 035 $a(EXLCZ)994100000008707677 100 $a20190715d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aToward a better understanding of rule-breaking market behavior $einsights from performance breakthroughs in sports /$fby Ann-Kathrin Veenendaal 210 1$aCham :$cSpringer,$d[2019] 215 $a1 online resource 225 1 $aContributions to Management Science,$x1431-1941 311 $a3-030-16106-4 327 $aRelevance and Current Perspectives -- Conceptual and Empirical Exploration -- Toward a Rule-Breaking Managerial Framework -- General Discussion -- Appendix. 330 $aThis book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. An original explication of the when and how rule-breaking innovations actually succeed. Using examples from sport, Dr. Veenendaal perceptively distinguishes the attention-grabbing aspect of an innovation from the subsequent struggle for its widespread acceptance. The question now is which managers will be the first to apply the book?s insights to their own innovation challenges. Prof. J. Edward Russo, Cornell University, Ithaca, NY, USA. 410 0$aContributions to management science. 606 $aConsumer behavior 606 $aMotivation research (Marketing) 615 0$aConsumer behavior. 615 0$aMotivation research (Marketing) 676 $a658.8342 676 $a658.834 700 $aVeenendaal$b Ann-Kathrin$0954550 906 $aBOOK 912 $a9910337816103321 996 $aToward a Better Understanding of Rule-Breaking Market Behavior$92159150 997 $aUNINA