LEADER 05950nam 22006135 450 001 9910337815903321 005 20230607185808.0 010 $a3-319-89292-4 024 7 $a10.1007/978-3-319-89292-4 035 $a(CKB)4100000005471848 035 $a(DE-He213)978-3-319-89292-4 035 $a(MiAaPQ)EBC5921047 035 $a(OCoLC)1050570028 035 $a(PPN)229918638 035 $a(EXLCZ)994100000005471848 100 $a20180801d2019 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEntertainment Science $eData Analytics and Practical Theory for Movies, Games, Books, and Music /$fby Thorsten Hennig-Thurau, Mark B. Houston 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019. 215 $a1 online resource (XXIV, 865 p. 124 illus., 115 illus. in color.) 311 $a3-319-89290-8 327 $aForget the "Nobody-Knows Anything" Mantra: It's Time for Entertainment Science! -- Products, Markets & Consumers - The Business and Economics of Entertainment: The Fundamentals of Entertainment -- Why Entertainment Products Are Unique: Key Characteristics -- Why Entertainment Markets Are Unique: Key Characteristics -- Creating Value, Making Money: Essential Business Models for Entertainment Products -- The Consumption Side of Entertainment -- Managing & Marketing Entertainment - What Makes an Entertainment Product a Hit?: Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience -- Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals -- Entertainment Product Decisions, Episode 3: Brands as Quality Signals -- Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products -- Entertainment Communication Decisions, Episode 1: Paid and Owned Channels -- Entertainment Communication Decisions, Episode 2: "Earned" Channels -- Entertainment Distribution Decisions -- Entertainment Pricing Decisions -- Integrating Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions. . 330 $aThe entertainment industry has long been dominated by legendary screenwriter William Goldman?s ?Nobody-Knows-Anything? mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage ? the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney?s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to ?Nobody-Knows? decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston ? two of our finest scholars in the area of entertainment marketing ? have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can?t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science?s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allčgre Hadida, Associate Professor in Strategy, University of Cambridge. 606 $aIndustrial management 606 $aMarket research 606 $aBusiness 606 $aBig data 606 $aMedia Management$3https://scigraph.springernature.com/ontologies/product-market-codes/513020 606 $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030 606 $aPopular Science in Business and Management$3https://scigraph.springernature.com/ontologies/product-market-codes/Q42000 606 $aBig Data/Analytics$3https://scigraph.springernature.com/ontologies/product-market-codes/522070 615 0$aIndustrial management. 615 0$aMarket research. 615 0$aBusiness. 615 0$aBig data. 615 14$aMedia Management. 615 24$aMarket Research/Competitive Intelligence. 615 24$aPopular Science in Business and Management. 615 24$aBig Data/Analytics. 676 $a658.8 700 $aHennig-Thurau$b Thorsten$4aut$4http://id.loc.gov/vocabulary/relators/aut$0881856 702 $aHouston$b Mark B$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910337815903321 996 $aEntertainment Science$91969836 997 $aUNINA