LEADER 05512nam 22006135 450 001 9910337808403321 005 20230810163434.0 010 $a3-030-01671-4 024 7 $a10.1007/978-3-030-01671-5 035 $a(CKB)4100000008048166 035 $a(MiAaPQ)EBC5771019 035 $a(DE-He213)978-3-030-01671-5 035 $a(PPN)235669520 035 $a(EXLCZ)994100000008048166 100 $a20190429d2019 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe New Luxury Experience $eCreating the Ultimate Customer Experience /$fby Wided Batat 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019. 215 $a1 online resource (252 pages) 225 1 $aManagement for Professionals,$x2192-810X 311 $a3-030-01670-6 327 $aPreface -- Part I:The Evolution of Luxury: From Object to Experience -- Chapter 1: Luxury, Back to Origins -- Chapter 2: The New Experiential Luxury Marketing Model -- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends -- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience -- Chapter 4: Capturing Luxury Customer Values -- Chapter 5: Experiential Branding of Luxury -- Chapter 6: Experiential Setting Design -- Chapter 7: Luxury Staff Training -- Chapter 8: Consumer Initiation into Luxury -- Part III: Challenges for the Future of Luxury Experience -- Chapter 9: Alternative Market Research for Understanding Luxury Experience -- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury -- Chapter 11: Is Luxury Experience Compatible with CSR? -- Conclusion. . 330 $aThis professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several ?luxuries?? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences ? not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience ?This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.? -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University ?Wided Batat?s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer?s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations? approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.? -- Francesca Dall?Olmo Riley, Professor of Brand Management, Kingston Business School, UK. 410 0$aManagement for Professionals,$x2192-810X 606 $aLuxury goods industry 606 $aCustomer relations$xManagement 606 $aConsumer behavior 606 $aTelemarketing 606 $aInternet marketing 606 $aLuxury 606 $aCustomer Relationship Management 606 $aConsumer Behavior 606 $aDigital Marketing 615 0$aLuxury goods industry. 615 0$aCustomer relations$xManagement. 615 0$aConsumer behavior. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 14$aLuxury. 615 24$aCustomer Relationship Management. 615 24$aConsumer Behavior . 615 24$aDigital Marketing. 676 $a305.5234 676 $a658.812 700 $aBatat$b Wided$4aut$4http://id.loc.gov/vocabulary/relators/aut$0999592 906 $aBOOK 912 $a9910337808403321 996 $aThe New Luxury Experience$92294558 997 $aUNINA