LEADER 03959nam  22007215  450 
001 9910337803803321
005 20200629130219.0
010   $a3-030-01971-3
024 7 $a10.1007/978-3-030-01971-6
035   $a(CKB)4100000007110641
035   $a(DE-He213)978-3-030-01971-6
035   $a(MiAaPQ)EBC5583529
035   $a(PPN)232472432
035   $a(EXLCZ)994100000007110641
100   $a20181104d2019      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCustomer Accounting $eCreating Value with Customer Analytics /$fby Massimiliano Bonacchi, Paolo Perego
205   $a1st ed. 2019.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019.
215   $a1 online resource (VIII, 87 p. 19 illus.) 
225 1 $aSpringerBriefs in Accounting,$x2196-7873
311   $a3-030-01970-5 
327   $a1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward.
330   $aThis book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. .
410  0$aSpringerBriefs in Accounting,$x2196-7873
606   $aAccounting
606   $aBookkeeping
606   $aBusiness enterprises?Finance
606   $aMarketing research
606   $aMotivation research (Marketing)
606   $aBig data
606   $aAccounting/Auditing$3https://scigraph.springernature.com/ontologies/product-market-codes/511000
606   $aFinancial Accounting$3https://scigraph.springernature.com/ontologies/product-market-codes/612010
606   $aBusiness Finance$3https://scigraph.springernature.com/ontologies/product-market-codes/512000
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aConsumer Behavior$3https://scigraph.springernature.com/ontologies/product-market-codes/513060
606   $aBig Data/Analytics$3https://scigraph.springernature.com/ontologies/product-market-codes/522070
615  0$aAccounting.
615  0$aBookkeeping.
615  0$aBusiness enterprises?Finance.
615  0$aMarketing research.
615  0$aMotivation research (Marketing)
615  0$aBig data.
615 14$aAccounting/Auditing.
615 24$aFinancial Accounting.
615 24$aBusiness Finance.
615 24$aMarket Research/Competitive Intelligence.
615 24$aConsumer Behavior.
615 24$aBig Data/Analytics.
676   $a657
700   $aBonacchi$b Massimiliano$4aut$4http://id.loc.gov/vocabulary/relators/aut$0601000
702   $aPerego$b Paolo$4aut$4http://id.loc.gov/vocabulary/relators/aut
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910337803803321
996   $aCustomer Accounting$92159144
997   $aUNINA