LEADER 03211nam  22005535  450 
001 9910337801803321
005 20251116212346.0
010   $a3-030-13823-2
024 7 $a10.1007/978-3-030-13823-3
035   $a(CKB)4100000008103857
035   $a(MiAaPQ)EBC5771182
035   $a(DE-He213)978-3-030-13823-3
035   $a(PPN)236523597
035   $a(EXLCZ)994100000008103857
100   $a20190503d2019      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aToolbox for Marketing and Management $eCreative Concepts, Forecasting Methods, and Analytical Instruments /$fby Ralf T. Kreutzer
205   $a1st ed. 2019.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019.
215   $a1 online resource (269 pages) $cillustrations
225 1 $aManagement for Professionals,$x2192-8096
311 08$a3-030-13822-4 
320   $aIncludes bibliographical references and index.
327   $aPresentations - Conveyer Belt of Your Success -- Vision - Mission - Goals -- Concepts for the Development of Strategies -- Strategic Analysis Tools -- Forecasting Methods -- Customer Value Models -- Creative Methods -- Innovative Project Management Tools -- Budgeting Concepts -- Strategic and Operational Marketing Plan -- Change Management Tools.
330   $aModern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ?real-life? tools and applications.
410  0$aManagement for Professionals,$x2192-8096
606   $aMarketing
606   $aStatistics
606   $aLeadership
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aStatistics for Business, Management, Economics, Finance, Insurance$3https://scigraph.springernature.com/ontologies/product-market-codes/S17010
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
615  0$aMarketing.
615  0$aStatistics.
615  0$aLeadership.
615 14$aMarketing.
615 24$aStatistics for Business, Management, Economics, Finance, Insurance.
615 24$aBusiness Strategy/Leadership.
676   $a658.802
676   $a658.8
700   $aKreutzer$b Ralf$4aut$4http://id.loc.gov/vocabulary/relators/aut$01253475
906   $aBOOK
912   $a9910337801803321
996   $aToolbox for Marketing and Management$94482597
997   $aUNINA