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010   $a3-319-89957-0
024 7 $a10.1007/978-3-319-89957-2
035   $a(OCoLC)1228813435
035   $a(MiFhGG)GVRL59NN
035   $a(EXLCZ)994100000007102894
100   $a20180710h20192019  uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aAI in marketing, sales and service $ehow marketers without a data science degree can use AI, big data and bots /$fPeter Gentsch
205   $a1st ed. 2019.
210  1$aNew York, New York :$cSpringer Berlin Heidelberg,$d[2019]
210  4$d?2019
215   $a1 online resource (xix, 271 pages) $cillustrations (some color), charts
225 0 $aGale eBooks
300   $aIncludes index.
311   $a3-319-89956-2 
320   $aIncludes bibliographical references and index.
327   $a1 AI eats the World -- 2 A Bluffer?s Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity Model -- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience -- 5 AI Best and Next Practices -- 6 Conclusion and Outlook: Algorithmic Business ? Quo Vadis?.
330 8 $aAI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses ? Gentsch shows you how to make sure yours makes that transition better than your competitors.
606   $aArtificial intelligence
606   $aBig data
606   $aBusiness
606   $aInternet marketing
606   $aMarket research
615  0$aArtificial intelligence.
615  0$aBig data.
615  0$aBusiness.
615  0$aInternet marketing.
615  0$aMarket research.
676   $a658.80028563
700   $aGentsch$b Peter$4aut$4http://id.loc.gov/vocabulary/relators/aut$0937007
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910337801603321
996   $aAI in Marketing, Sales and Service$92110361
997   $aUNINA