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010   $a3-030-18911-2
024 7 $a10.1007/978-3-030-18911-2
035   $a(CKB)4100000008047988
035   $a(MiAaPQ)EBC5771103
035   $a(DE-He213)978-3-030-18911-2
035   $a(PPN)235669970
035   $a(EXLCZ)994100000008047988
100   $a20190430d2019      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvances in National Brand and Private Label Marketing $eSixth International Conference, 2019 /$fedited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
205   $a1st ed. 2019.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019.
215   $a1 online resource (214 pages)
225 1 $aSpringer Proceedings in Business and Economics,$x2198-7246
311   $a3-030-18910-4 
327   $a Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation.
330   $aThe 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches. .
410  0$aSpringer Proceedings in Business and Economics,$x2198-7246
606   $aMarketing
606   $aIndustrial psychology
606   $aE-business
606   $aElectronic commerce
606   $aE-commerce
606   $aTrade
606   $aBusiness
606   $aCommerce
606   $aLeadership
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aIndustrial and Organizational Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20030
606   $ae-Business/e-Commerce$3https://scigraph.springernature.com/ontologies/product-market-codes/522060
606   $aTrade$3https://scigraph.springernature.com/ontologies/product-market-codes/527010
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
615  0$aMarketing.
615  0$aIndustrial psychology.
615  0$aE-business.
615  0$aElectronic commerce.
615  0$aE-commerce.
615  0$aTrade.
615  0$aBusiness.
615  0$aCommerce.
615  0$aLeadership.
615 14$aMarketing.
615 24$aIndustrial and Organizational Psychology.
615 24$ae-Business/e-Commerce.
615 24$aTrade.
615 24$aBusiness Strategy/Leadership.
676   $a658.827
676   $a658.827
702   $aMartínez-López$b Francisco J$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aGázquez-Abad$b Juan Carlos$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aRoggeveen$b Anne$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910337798103321
996   $aAdvances in National Brand and Private Label Marketing$91934675
997   $aUNINA