LEADER 00930nam a2200265 i 4500
001 991000263139707536
005 20020527111135.0
008 010810s1982    it            ||| | ita  
035   $ab10053220-39ule_inst
035   $aPARLA218442$9ExL
040   $aDip.to Filosofia$bita
082 0 $a155.5
100 1 $aSpeltini, Giuseppina$0254058
245 10$aInquietudini e paure nell'adolescenza /$cGiuseppina Speltini ; prefazione di Bianka Zazzo
260   $aBologna :$bCappelli,$c1982
300   $a170 p. ;$c22 cm.
490 0 $aCome fare
650  4$aAdolescenti$xPsicologia
650  4$aPaura
907   $a.b10053220$b17-02-17$c27-06-02
912   $a991000263139707536
945   $aLE005 MF 11 A 15$g1$i2005000262869$lle005$o-$pE0.00$q-$rl$s-  $t0$u4$v0$w4$x0$y.i10061460$z27-06-02
996   $aInquietudini e paure nell'adolescenza$9193597
997   $aUNISALENTO
998   $ale005$b01-01-01$cm$da  $e-$fita$git $h0$i1

LEADER 02892nam  22005775  450 
001 9910337797403321
005 20230810164440.0
010   $a9783030155650
010   $a303015565X
024 7 $a10.1007/978-3-030-15565-0
035   $a(CKB)4100000008103781
035   $a(MiAaPQ)EBC5771106
035   $a(DE-He213)978-3-030-15565-0
035   $a(PPN)236525042
035   $a(Perlego)3493759
035   $a(EXLCZ)994100000008103781
100   $a20190503d2019      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aFinancial Dimensions of Marketing Decisions /$fby David W. Stewart
205   $a1st ed. 2019.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2019.
215   $a1 online resource (257 pages)
225 1 $aPalgrave Studies in Marketing, Organizations and Society,$x2661-8621
311 08$a9783030155643 
311 08$a3030155641 
327   $a1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm.
330   $aThis book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
410  0$aPalgrave Studies in Marketing, Organizations and Society,$x2661-8621
606   $aMarketing
606   $aIndustrial organization
606   $aBusiness enterprises$xFinance
606   $aMarketing
606   $aOrganization
606   $aCorporate Finance
615  0$aMarketing.
615  0$aIndustrial organization.
615  0$aBusiness enterprises$xFinance.
615 14$aMarketing.
615 24$aOrganization.
615 24$aCorporate Finance.
676   $a658.8
676   $a658.802
700   $aStewart$b David W$4aut$4http://id.loc.gov/vocabulary/relators/aut$0127571
906   $aBOOK
912   $a9910337797403321
996   $aFinancial Dimensions of Marketing Decisions$92177719
997   $aUNINA