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INT. 2020/20$fSC1 952 $a006.37-DIS-1-2B$bINV. INT. 2020/21$fSC1 952 $a006.37-DIS-1-3$bINV. INT. 2020/22$fSC1 952 $a006.37-DIS-1-3A$bINV. INT. 2020/23$fSC1 952 $a006.37-DIS-1-3B$bINV. INT. 2020/24$fSC1 959 $aSC1 996 $aVisione computazionale$92833646 997 $aUNINA LEADER 01924oam 2200493Ia 450 001 9910701829303321 005 20120820154944.0 035 $a(CKB)5470000002421817 035 $a(OCoLC)795591545 035 $a(EXLCZ)995470000002421817 100 $a20120615d1986 ua 0 101 0 $aeng 135 $aurbn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEmergency management computer-aided trainer (EMCAT)$b[electronic resource] $efinal report /$fprepared by Ricardo C. Rodriguez, Randall P. Johnson 210 1$aHuntsville, Ala. :$cEssex Corporation, Space Systems Group :$cNational Aeronautics and Space Administration, George C. Marshall Space Flight Center ;$aEmittsburg, Md. :$cFederal Emergency Management Administration, National Fire Academy,$d[1986] 215 $a1 online resource (iii, 17 pages, 4 unnumbered pages) $cillustrations 225 1 $a[NASA contractor report] ; 178738 300 $aTitle from title screen (viewed on June 15, 2012). 300 $a"January 31, 1986." 517 $aEmergency management computer-aided trainer 606 $aComputer assisted instruction$2nasat 606 $aComputer programs$2nasat 606 $aFire fighting$2nasat 606 $aTraining analysis$2nasat 606 $aVideo equipment$2nasat 615 7$aComputer assisted instruction. 615 7$aComputer programs. 615 7$aFire fighting. 615 7$aTraining analysis. 615 7$aVideo equipment. 700 $aRodriguez$b Ricardo C$01421709 701 $aJohnson$b Randall P$01421710 712 02$aEssex Corporation.$bSpace Systems Group. 712 02$aGeorge C. Marshall Space Flight Center. 801 0$bGPO 801 1$bGPO 801 2$bGPO 906 $aBOOK 912 $a9910701829303321 996 $aEmergency management computer-aided trainer (EMCAT)$93543762 997 $aUNINA LEADER 02892nam 22005775 450 001 9910337797403321 005 20230810164440.0 010 $a9783030155650 010 $a303015565X 024 7 $a10.1007/978-3-030-15565-0 035 $a(CKB)4100000008103781 035 $a(MiAaPQ)EBC5771106 035 $a(DE-He213)978-3-030-15565-0 035 $a(PPN)236525042 035 $a(Perlego)3493759 035 $a(EXLCZ)994100000008103781 100 $a20190503d2019 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aFinancial Dimensions of Marketing Decisions /$fby David W. Stewart 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2019. 215 $a1 online resource (257 pages) 225 1 $aPalgrave Studies in Marketing, Organizations and Society,$x2661-8621 311 08$a9783030155643 311 08$a3030155641 327 $a1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm. 330 $aThis book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects. 410 0$aPalgrave Studies in Marketing, Organizations and Society,$x2661-8621 606 $aMarketing 606 $aIndustrial organization 606 $aBusiness enterprises$xFinance 606 $aMarketing 606 $aOrganization 606 $aCorporate Finance 615 0$aMarketing. 615 0$aIndustrial organization. 615 0$aBusiness enterprises$xFinance. 615 14$aMarketing. 615 24$aOrganization. 615 24$aCorporate Finance. 676 $a658.8 676 $a658.802 700 $aStewart$b David W$4aut$4http://id.loc.gov/vocabulary/relators/aut$0127571 906 $aBOOK 912 $a9910337797403321 996 $aFinancial Dimensions of Marketing Decisions$92177719 997 $aUNINA