LEADER 04924nam 22006975 450 001 9910337792403321 005 20251010083445.0 010 $a9783030036171 010 $a3030036170 024 7 $a10.1007/978-3-030-03617-1 035 $a(CKB)4100000007702208 035 $a(MiAaPQ)EBC5719221 035 $a(DE-He213)978-3-030-03617-1 035 $a(PPN)235006742 035 $a(Perlego)3493563 035 $a(EXLCZ)994100000007702208 100 $a20190222d2019 u| 0 101 0 $aeng 135 $aurcn#---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSocial Commerce $eConsumer Behaviour in Online Environments /$fedited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2019. 215 $a1 online resource (289 pages) 311 0 $a9783030036164 311 0 $a3030036162 320 $aIncludes bibliographical references and index. 327 $a1. The Historical Development of Social Commerce; Nina Bürklin, Claudia E. Henninger and Rosy Boardman -- 2. Social Media?s Evolution in S-commerce; Claudia E. Henninger, Nina Bürklin and Christopher J. Parker -- 3. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China; Yao Yao, Rosy Boardman and Delia Vazquez -- 4. Personalised and Participative Branding through Fashion Blogging; Jenny Cheung, Delia Vazquez and Tony Conway -- 5. Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination; Neil Robinson, Crispin Dale and Alex Fenton -- 6. Exploring the Effects of Social Commerce on Consumers? Browsing Motivations and Purchase Intentions in the UK Fashion Industry; Marta Blazquez, Tianran Zhang, Rosy Boardman and Claudia E. Henninger -- 7. Attitudes towards Brands? Facebook Pages across Different Age Groups; Rosy Boardman -- 8. Unravelling a Mystery: Selling an Entrepreneurial Perspective through Instagram; Claudia E. Henninger, Xiaaoli Zhao and Aurelie Le Normand -- 9. Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei?s S-commerce Campaign; Nina Bürklin and Katharina Faber -- 10. The Influence of Electronic Word of Mouth (eWOM) on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia; Abrar Al Sharif and Ruth Marciniak -- 11. eWOM: The Rise of the Opinion Leaders; Shuang Zhou, Helen McCormick, Marta Blazquez and Liz Barnes -- 12. An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands; Noreen Siddiqui, Mike Mannion and Ruth Marciniak -- 13. Effects of Beauty Vloggers? eWOM and Sponsored Advertising on Weibo; Weifang Ding, Claudia E. Henninger, Marta Blazquez and Rosy Boardman -- 14. The Challenges and Future Opportunties of Social Commerce; Courtney Chimes, Rosy Boardman and Claudia E. Henninger. 330 $aThis timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today?s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow?s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce. 606 $aConsumer behavior 606 $aTelemarketing 606 $aInternet marketing 606 $aCustomer relations$xManagement 606 $aElectronic commerce 606 $aConsumer Behavior 606 $aDigital Marketing 606 $aCustomer Relationship Management 606 $aE-Business 606 $ae-Commerce and e-Business 615 0$aConsumer behavior. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aCustomer relations$xManagement. 615 0$aElectronic commerce. 615 14$aConsumer Behavior. 615 24$aDigital Marketing. 615 24$aCustomer Relationship Management. 615 24$aE-Business. 615 24$ae-Commerce and e-Business. 676 $a658.8342 676 $a658.872 702 $aBoardman$b Rosy 702 $aBlazquez$b Marta 702 $aHenninger$b Claudia E. 702 $aRyding$b Daniella 906 $aBOOK 912 $a9910337792403321 996 $aSocial commerce$92214279 997 $aUNINA