LEADER 03111nam  22006135  450 
001 9910337791203321
005 20200704044145.0
010   $a3-030-00287-X
024 7 $a10.1007/978-3-030-00287-9
035   $a(CKB)4100000007102949
035   $a(MiAaPQ)EBC5568405
035   $a(DE-He213)978-3-030-00287-9
035   $a(PPN)231464924
035   $a(EXLCZ)994100000007102949
100   $a20181025d2019      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCultural Heritage Marketing $eA Relationship Marketing Approach to Conservation Services /$fby Izabella Parowicz
205   $a1st ed. 2019.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2019.
215   $a1 online resource (169 pages)
311   $a3-030-00286-1 
327   $a1. Introduction -- 2. Bringing Marketing into Heritage Conservation Services -- 3. Characteristics of Heritage Conservation Services -- 4. Customers, Employees and Communication -- 5. Processes and Scenarios -- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.
330   $aProviding an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
606   $aMarketing
606   $aCultural heritage
606   $aManagement
606   $aCall centers
606   $aPersonnel management
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aCultural Heritage$3https://scigraph.springernature.com/ontologies/product-market-codes/419000
606   $aManagement$3https://scigraph.springernature.com/ontologies/product-market-codes/515000
606   $aCall Center/Customer Service$3https://scigraph.springernature.com/ontologies/product-market-codes/524010
606   $aHuman Resource Management$3https://scigraph.springernature.com/ontologies/product-market-codes/517000
615  0$aMarketing.
615  0$aCultural heritage.
615  0$aManagement.
615  0$aCall centers.
615  0$aPersonnel management.
615 14$aMarketing.
615 24$aCultural Heritage.
615 24$aManagement.
615 24$aCall Center/Customer Service.
615 24$aHuman Resource Management.
676   $a363.69
676   $a910.688
700   $aParowicz$b Izabella$4aut$4http://id.loc.gov/vocabulary/relators/aut$0954543
906   $aBOOK
912   $a9910337791203321
996   $aCultural Heritage Marketing$92159135
997   $aUNINA