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010   $a9783030126087
010   $a3030126080
024 7 $a10.1007/978-3-030-12608-7
035   $a(CKB)4100000007761912
035   $a(MiAaPQ)EBC5725423
035   $a(DE-He213)978-3-030-12608-7
035   $a(PPN)235234656
035   $a(Perlego)3493510
035   $a(MiAaPQ)EBC29092931
035   $a(EXLCZ)994100000007761912
100   $a20190304d2019      u|         0
101 0 $aeng
135   $aurmnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aSmart Retailing $eTechnologies and Strategies /$fby Eleonora Pantano, Charles Dennis
205   $a1st ed. 2019.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2019.
215   $a1 online resource (xix, 109 pages) $cillustrations (some color)
225 1 $aPalgrave pivot
311 08$a9783030126070 
311 08$a3030126072 
320   $aIncludes bibliographical references and index.
327   $a1. Introduction -- 2. Technological Background -- 3. Retail As an Innovative Sector -- 4. A Smart Retailing Model -- 5. Luxury Retailing As a Smart (Sub)Sector -- 6. Towards a Smart Store -- 7. Towards the Future -- 8. The Case of Tommy Hilfiger -- 9. Conclusion.
330   $a"Contemporary, insightful and theory-based: Pantano and Dennis' book is a must-read for academics, practitioners, students, and everyone who wants to know more about the current and future role of smart technology in retail operations." Christoph Teller, Professor and Head of the Department of Marketing and Retail Management, University of Surrey, UK "Smart Retailing offers an eloquent and inspiring vision of retail management in the future. I strongly recommend this book to anyone with a professional or academic interest in the transitions of the retail industry." Harry Timmermans, Editor-in-Chief of the Journal of Retailing and Consumer Services and Chair of Urban Planning, Eindhoven University of Technology, The Netherlands By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
410  0$aPalgrave pivot.
606   $aMarketing
606   $aTechnological innovations
606   $aElectronic commerce
606   $aRetail trade
606   $aMarketing
606   $aInnovation and Technology Management
606   $aE-Business
606   $aTrade and Retail
615  0$aMarketing.
615  0$aTechnological innovations.
615  0$aElectronic commerce.
615  0$aRetail trade.
615 14$aMarketing.
615 24$aInnovation and Technology Management.
615 24$aE-Business.
615 24$aTrade and Retail.
676   $a658.87
676   $a658.87
700   $aPantano$b Eleonora$f1982-$4aut$4http://id.loc.gov/vocabulary/relators/aut$0979445
702   $aDennis$b Charles$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910337791003321
996   $aSmart Retailing$92232996
997   $aUNINA