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035   $a(DE-He213)978-1-137-49738-3
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035   $a(PPN)232967822
035   $a(EXLCZ)994100000007335049
100   $a20181229d2019      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aJapanese Global Strategy $eOverseas Operations and Global Marketing /$fby Katsuo Yamazaki
205   $a1st ed. 2019.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2019.
215   $a1 online resource (XVI, 184 p. 6 illus.) 
311   $a1-137-49736-X 
327   $a1. Introduction -- 2. The Process of 'Monozukuri' in Global Business Environments -- 3. Hybrid Theory and Japanese Global Management -- 4. Case Studies on Japanese MNEs: Global Strategy -- 5. Prospective Global Markets -- 6. Golden Rules in Global Corporate Strategy.
330   $aThis book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today?s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company?s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.
606   $aInternational business enterprises
606   $aAsia?Economic conditions
606   $aLeadership
606   $aAsian Business$3https://scigraph.springernature.com/ontologies/product-market-codes/525020
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aAsian Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W45010
615  0$aInternational business enterprises.
615  0$aAsia?Economic conditions.
615  0$aLeadership.
615 14$aAsian Business.
615 24$aBusiness Strategy/Leadership.
615 24$aAsian Economics.
676   $a338.7095
700   $aYamazaki$b Katsuo$4aut$4http://id.loc.gov/vocabulary/relators/aut$0964053
906   $aBOOK
912   $a9910337789703321
996   $aJapanese Global Strategy$92186321
997   $aUNINA