LEADER 01697nam0-22004211i-450 001 990006357650403321 005 20200429095517.0 035 $aFED01000635765 100 $a20000112d1967-------u0itay50------ba 101 0 $agrc 102 $aDE 105 $ay-------001yy 200 1 $aDionysii Halicarnasei Antiquitatum Romanarum quae supersunt$f/ ed. Carolus Jacoby 210 $aStuttgardiae$cEd. Teubneriana$d1967 215 $a4 v.$d24 cm 225 1 $aBibliotheca Scriptorum Graecorum et Romanurum Teubneriana 327 1 $a1.: Vol.I$a2.: Vol.II$a3.: Vol.III$a4.: Vol.IV$a5.: Supplementum indices continens 500 10$aAntiquitates romanae$913616 676 $a880$v22$zita 676 $a340.3$v22$zita 700 0$aDionysius Halicarnassensis$f<1. sec. a.C.>$0171916 702 1$aJacoby,$bKarl 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990006357650403321 952 $aIV Z TG DIONYSIUS1$b97369/72-97375$fFGBC 952 $aDDR-Fonti II- Dionysius Halicarn. Ed.2 ant.Rom.1(1)$b571(a) ddr$fDDR$m21-6493 952 $aDDR-Fonti II- Dionysius Halicarn. Ed.2 ant.Rom.1(2)$b571(b) ddr$fDDR$m21-6494 952 $aDDR-Fonti II- Dionysius Halicarn. Ed.2 ant.Rom.1(3)$b571(c) ddr$fDDR$m21-6495 952 $aDDR-Fonti II- Dionysius Halicarn. Ed.2 ant.Rom.1(4)$b572 ddr$fDDR$m21-6496 952 $aDDR-Fonti II- Dionysius Halicarn. Ed.2 ant.Rom.1(5)$b573 ddr$fDDR$m21-6497 952 $aP2B-600-TEUB-DION.HAL.-401A-1967$bBibl. 21533$fFLFBC$m10-21281 952 $aP2B-600-TEUB-DION.HAL.-401A(3)-1997$bBibl. 22705$fFLFBC$m10-21282 959 $aFGBC 959 $aDDR 959 $aFLFBC 996 $aAntiquitates Romanae$913616 997 $aUNINA LEADER 03903nam 22007935 450 001 9910337787803321 005 20251202151937.0 010 $a9783030003807 010 $a3030003809 024 7 $a10.1007/978-3-030-00380-7 035 $a(OCoLC)1096991243 035 $a(MiFhGG)GVRL59NO 035 $a(CKB)4100000006995899 035 $a(MiAaPQ)EBC5529485 035 $a(MiFhGG)9783030003807 035 $a(DE-He213)978-3-030-00380-7 035 $a(Perlego)3494880 035 $a(EXLCZ)994100000006995899 100 $a20180929d2019 u| 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBrand Hate $eNavigating Consumer Negativity in the Digital World /$fby S. Umit Kucuk 205 $a2nd ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2019. 215 $a1 online resource (ix, 199 pages) $cillustrations (some color), charts 225 0 $aGale eBooks 311 08$a9783030003791 311 08$a3030003795 320 $aIncludes bibliographical references and index. 327 $a1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. 330 $aThis book focuses on the concept of ?brand hate? and consumer negativity in today?s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today?s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior. . 606 $aConsumer behavior 606 $aCustomer relations$xManagement 606 $aCommunication in organizations 606 $aTelemarketing 606 $aInternet marketing 606 $aAdvertising media planning 606 $aEmotions 606 $aConsumer Behavior 606 $aCustomer Relationship Management 606 $aCorporate Communication 606 $aDigital Marketing 606 $aMedia Planning 606 $aEmotion 615 0$aConsumer behavior. 615 0$aCustomer relations$xManagement. 615 0$aCommunication in organizations. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aAdvertising media planning. 615 0$aEmotions. 615 14$aConsumer Behavior. 615 24$aCustomer Relationship Management. 615 24$aCorporate Communication. 615 24$aDigital Marketing. 615 24$aMedia Planning. 615 24$aEmotion. 676 $a658.8342 676 $a658.8343 700 $aKu?c?u?k$b S. U?mit$4aut$4http://id.loc.gov/vocabulary/relators/aut$00 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910337787803321 996 $aBrand Hate$91948530 997 $aUNINA