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035   $a(DE-He213)978-3-030-06246-0
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035   $a(PPN)235005177
035   $a(EXLCZ)994100000007656514
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101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
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200 10$aAugmented Reality and Virtual Reality $eThe Power of AR and VR for Business /$fedited by M. Claudia tom Dieck, Timothy Jung
205   $a1st ed. 2019.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019.
215   $a1 online resource (XI, 335 p.) 
225 1 $aProgress in IS,$x2196-8713
311   $a3-030-06245-7 
327   $aPart I: AR & VR and the Retail Experience -- Part II: AR & VR Experience Design -- Part III: AR & VR in Tourism -- Part IV: AR & VR in Education -- Part V: AR & VR Applications and Immersive Designs -- Part VI: AR & VR Medical Applications -- Part VII: VR and Media.
330   $aThis book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.
410  0$aProgress in IS,$x2196-8713
606   $aBusiness information services
606   $aComputer networks
606   $aTourism
606   $aManagement
606   $aSocial sciences$xData processing
606   $aDigital humanities
606   $aElectronic data processing$xManagement
606   $aIT in Business
606   $aComputer Communication Networks
606   $aTourism Management
606   $aComputer Application in Social and Behavioral Sciences
606   $aDigital Humanities
606   $aIT Operations
615  0$aBusiness information services.
615  0$aComputer networks.
615  0$aTourism.
615  0$aManagement.
615  0$aSocial sciences$xData processing.
615  0$aDigital humanities.
615  0$aElectronic data processing$xManagement.
615 14$aIT in Business.
615 24$aComputer Communication Networks.
615 24$aTourism Management.
615 24$aComputer Application in Social and Behavioral Sciences.
615 24$aDigital Humanities.
615 24$aIT Operations.
676   $a650
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702   $atom Dieck$b M. Claudia$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aJung$b Timothy$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910337786803321
996   $aAugmented Reality and Virtual Reality$92143206
997   $aUNINA