LEADER 04719nam 22006375 450 001 9910337786303321 005 20200702141626.0 010 $a3-030-11711-1 024 7 $a10.1007/978-3-030-11711-5 035 $a(CKB)4100000007817047 035 $a(MiAaPQ)EBC5741604 035 $a(DE-He213)978-3-030-11711-5 035 $a(PPN)235234567 035 $a(EXLCZ)994100000007817047 100 $a20190326d2019 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aRace in the Marketplace$b[electronic resource] $eCrossing Critical Boundaries /$fedited by Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, Sonya A. Grier 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2019. 215 $a1 online resource (289 pages) 311 $a3-030-11710-3 327 $a1. Introduction -- 2. Making the mass white: how racial segregation shaped consumer segmentation -- 3. Race, markets, and digital technologies: historical and conceptual frameworks -- 4. (Re)visiting the corner store: black youth, gentrification, and food sovereignty -- 5. Beyond whiteness: perspectives on the rise of the pan-asian beauty ideal -- 6. Shopping while veiled: an exploration of the experiences of veiled muslim consumers in france -- 7. Constructing and critiquing interracial couples on youtube -- 8. Marketing marriage and colorism in india -- 9. Dirty braids: how hair is disrupting dominant racial narratives in puerto rico post-hurricane maria -- 10. Are black consumers a bellwether for the nation?: how research on blacks can foreground our understanding of race in the marketplace -- 11. A loan at last? Race and racism in mortgage lending -- 12. Crowd-based markets: technical progress, civil and social regression -- 13. Cultural justice and collecting: challenging the underrecognition of african american artists -- 14. The new economics of colorism in the skin whitening industry: case of india and nigeria -- 15. Race as a currency? Profitability and racialization in french healthcare institutions -- 16. Development by markets: an essay on the continuities of colonial development and racism in africa -- 17. Afterword. 330 $aThis volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity. 606 $aMarketing 606 $aRacism in the social sciences 606 $aEthnology 606 $aEconomic sociology 606 $aPublic policy 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aSociology of Racism$3https://scigraph.springernature.com/ontologies/product-market-codes/X22260 606 $aCultural Anthropology$3https://scigraph.springernature.com/ontologies/product-market-codes/411060 606 $aOrganizational Studies, Economic Sociology$3https://scigraph.springernature.com/ontologies/product-market-codes/X22020 606 $aPublic Policy$3https://scigraph.springernature.com/ontologies/product-market-codes/911060 615 0$aMarketing. 615 0$aRacism in the social sciences. 615 0$aEthnology. 615 0$aEconomic sociology. 615 0$aPublic policy. 615 14$aMarketing. 615 24$aSociology of Racism. 615 24$aCultural Anthropology. 615 24$aOrganizational Studies, Economic Sociology. 615 24$aPublic Policy. 676 $a658.8 702 $aJohnson$b Guillaume D$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aThomas$b Kevin D$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aHarrison$b Anthony Kwame$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aGrier$b Sonya A$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910337786303321 996 $aRace in the Marketplace$92092108 997 $aUNINA