LEADER 02702oam 2200541 450 001 9910337786103321 005 20210104144342.0 010 $a3-030-04843-8 024 7 $a10.1007/978-3-030-04843-3 035 $a(OCoLC)1086610338 035 $a(MiFhGG)GVRL59ON 035 $a(EXLCZ)994100000007656532 100 $a20190109h20192019 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aCase studies on social marketing $ea global perspective /$fM. Mercedes Galan-Ladero, Helena M. Alves, editors 205 $a1st ed. 2019. 210 1$aNew York, New York :$cSpringer Berlin Heidelberg,$d[2019] 210 4$d?2019 215 $a1 online resource (xiii, 252 pages) $cillustrations (chiefly color), charts 225 1 $aManagement for Professionals,$x2192-8096 311 $a3-030-04842-X 320 $aIncludes bibliographical references. 327 $aSocial Marketing Cases: Environment -- Social Marketing Cases: Public Health -- Social Marketing Cases: Society, Culture and Education -- Social Marketing Cases: Safety and Security. . 330 $aSocial marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world. . 410 0$aManagement for Professionals,$x2192-8096 606 $aSocial marketing 606 $aMarketing 606 $aNonprofit organizations 606 $aEntrepreneurship 606 $aSocial responsibility of business 615 0$aSocial marketing. 615 0$aMarketing. 615 0$aNonprofit organizations. 615 0$aEntrepreneurship. 615 0$aSocial responsibility of business. 676 $a658.8 702 $aGalan Ladero$b M. Mercedes 702 $aAlves$b Helena M. 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910337786103321 996 $aCase Studies on Social Marketing$92159130 997 $aUNINA