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010   $a1-4471-7427-5
024 7 $a10.1007/978-1-4471-7427-1
035   $a(OCoLC)1085491583
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100   $a20190208h20192019  uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aPersonas $euser focused design /$fLene Nielsen
205   $a2nd ed. 2019.
210  1$aLondon :$cSpringer London :$cSpringer,$d[2019]
210  4$d?2019
215   $a1 online resource (ix, 170 pages) $cillustrations (chiefly color)
225 1 $aHuman?Computer Interaction Series,$x1571-5035
311   $a1-4471-7426-7 
320   $aIncludes bibliographical references.
327   $aIntroduction - Stories About Users -- A Slice of the World -- Finding the Connections -- Persona Writing -- Personas in Use -- Making Your Personas Live -- Going Global - International Personas -- Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda -- Benefits and Challenges of Personas.
330   $aPeople relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product?s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they ? with their different attitudes, desires and habits ? were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years? experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark?s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method ? 10 Steps to Personas. This second edition of Personas ? User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.
410  0$aHuman-Computer Interaction Series,$x1571-5035.
606   $aUser-centered system design
606   $aHuman-computer interaction
615  0$aUser-centered system design.
615  0$aHuman-computer interaction.
676   $a005.437
676   $a4.019
700   $aNielsen$b Lene$4aut$4http://id.loc.gov/vocabulary/relators/aut$0485528
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910337572603321
996   $aPersonas$93871100
997   $aUNINA