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100   $a20160919b19931997  ---         -
101 0 $aeng
135   $aurunu||||||||
181   $ctxt$2rdacontent
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200 00$aAsia-Australia marketing journal
210  1$aAmsterdam :$cElsevier B.V.,$d1993-1997.
215   $a1 online resource
300   $aRefereed/Peer-reviewed
311 08$a1320-1646 
517 1 $aAMJ
606   $aMarketing$zAustralasia$vPeriodicals
606   $aMarketing$vPeriodicals
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615  0$aMarketing
615  0$aMarketing
615  7$aMarketing.
712 02$aAustralian & New Zealand Marketing Academy,
712 02$aAustralian Marketing Institute,
712 02$aMonash University.$bDavid Syme Faculty of Business,
906   $aJOURNAL
912   $a9910333252203321
996   $aAsia-Australia marketing journal$92488129
997   $aUNINA