LEADER 02993oam 2200409K 450 001 9910318344003321 005 20190624230341.0 010 $a0-262-35157-9 035 $a(CKB)4100000007989116 035 $a(OCoLC)1082521899 035 $a(OCoLC-P)1082521899 035 $a(MaCbMITP)11415 035 $a(PPN)23607573X 035 $a(EXLCZ)994100000007989116 100 $a20190117d2019 uy 0 101 0 $aeng 135 $aurcnu|||unuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPretense design $esurface over substance /$fPer Mollerup 210 1$aCambridge :$cMIT Press,$d2019. 215 $a1 online resource (224 pages) 225 1 $aDesign thinking, design theory 330 $aHow some design appears to be something that it is not--by beautifying, amusing, substituting, or deceiving. Pretense design pretends to be something that it is not. Pretense design includes all kinds of designed objects: a pair of glasses that looks like a fashion accessory rather than a medical necessity, a hotel in Las Vegas that simulates a Venetian ambience complete with canals and gondolas, boiler plates that look like steel but are vinyl. In this book, Danish designer Per Mollerup defines and describes a ubiquitous design category that until now has not had a name: designed objects with an intentional discrepancy between surface and substance, between appearance and reality. Pretense design, he shows us, is a type of material rhetoric; it is a way for physical objects to speak persuasively, most often to benefit users but sometimes to deceive them. After explaining the means and the meanings of pretense design, Mollerup describes four pretense design applications, providing a range of examples for each: beautification, amusement, substitution, and deception. Beautification, he explains, includes sunless tanning, high heels, and even sporty accessories for a family car. Amusement includes forms of irrational otherness--columns that don't hold anything up, an old building's fac?ade that hides a new building, a new Chinese town that mimics an old European town. Substitution pretends to be a natural thing: plastic laminate is a substitute for wood, Corian a substitute for marble, and prosthetics substitute for human organs. Deception doesn't just bend the truth; it suspends it. Soldiers wear camouflage to hide; hunters use decoys to attract their prey; malware hides in a harmless program only to wreak havoc on a user's computer. With Pretense Design, Per Mollerup adds a new concept to design thinking. 606 $aDesign$xPsychological aspects 606 $aAppearance (Philosophy) 615 0$aDesign$xPsychological aspects. 615 0$aAppearance (Philosophy) 676 $a745.4 700 $aMollerup$b Per$f1942-$01208155 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910318344003321 996 $aPretense design$92787207 997 $aUNINA