LEADER 02102nam  2200445   450 
001 9910317844103321
005 20230911170842.0
010   $a953-51-3598-8
035   $a(CKB)4970000000099643
035   $a(NjHacI)994970000000099643
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/40383
035   $a(EXLCZ)994970000000099643
100   $a20221014d2017      uy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aAdvancing Insights on Brand Management /$fedited by Paolo Popoli
210   $cIntechOpen$d2017
210  1$aRijeka, Croatia :$cIntechOpen,$d2017.
210  4$dİ2017
215   $a1 online resource (210 pages)
311   $a953-51-3597-X 
330   $aThis book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
606   $aBusiness
610   $aRetail Marketing
610   $aSocial Sciences and Humanities
610   $aManagement and Economics
610   $aBusiness
610   $aMarketing
615  0$aBusiness.
676   $a658
702   $aPopoli$b Paolo
801  0$bNjHacI
801  1$bNjHacl
906   $aBOOK
912   $a9910317844103321
996   $aAdvancing Insights on Brand Management$92253159
997   $aUNINA