LEADER 03084nam 22005653 450 001 9910315235503321 005 20230503210045.0 024 7 $a10.14324/111.9781787354920 035 $a(CKB)4100000007823968 035 $a(OAPEN)1004331 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/34728 035 $a(EXLCZ)994100000007823968 100 $a20190314d2019 uy 0 101 0 $atam 135 $auuuuu---auuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$a????? ???? ???????? ?????? ????????????????? How the world changed social media (Tamil) 210 $aLondon $cUCL Press$d2019 215 $a1 online resource (424 p.) 225 1 $aWhy We Post 311 $a1-78735-492-X 330 $aHow the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project?s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences. 606 $aCommunication studies$2bicssc 606 $aMedia studies$2bicssc 606 $aSociology & anthropology$2bicssc 610 $a???????????????? 610 $a???? ??? 610 $a?????? ?? ?????????? 610 $aSocial media 610 $aSociety 610 $aCulture 610 $aMemes 615 7$aCommunication studies 615 7$aMedia studies 615 7$aSociology & anthropology 700 $aMiller$b Daniel$f1954-$0118348 702 $aCosta$b Elisabetta$4aut 702 $aHaynes$b Nell$4aut 702 $aMcDonald$b Tom$4aut 702 $aNicolescu$b Razvan$4aut 702 $aSinanan$b Jolynna$4aut 702 $aSpyer$b Juliano$4aut 702 $aVenkatraman$b Shriram$4aut 702 $aWang$b Xinyuan$4aut 906 $aBOOK 912 $a9910315235503321 996 $a????? ???? ???????? ?????? ????????????????? How the world changed social media (Tamil)$92152957 997 $aUNINA