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010   $a9783319740898$b(electronic bk.)
010   $a331974089X$b(electronic bk.)
010   $z9783319740881$b(print)
010   $z3319740881$b(print)
024 7 $a10.1007/978-3-319-74089-8
035   $a(CKB)4100000007335043
035   $a(DE-He213)978-3-319-74089-8
035   $a(MiAaPQ)EBC6312946
035   $a(PPN)23296579X
035   $a(EXLCZ)994100000007335043
100   $a20181230d2018      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aInternationalization of Business $eCases on Strategy Formulation and Implementation /$fedited by Stefan Schmid
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2018.
215   $a1 online resource (VII, 171 p. 56 illus., 7 illus. in color.) 
225 1 $aMIR Series in International Business,$x2511-2244 
311 08$aPrint version: Internationalization of business. Cham, Switzerland : Springer, [2018] 3319740881 9783319740881 
320   $aIncludes bibliographical references.
327   $aStrategies of Internationalization: An Overview -- Adidas & Reebok: Is Acquiring Easier than Integrating? -- Airbus: Managing the Legacy of a Complex International Merger -- Aldi & Lidl: From Germany to the Rest of the World -- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry -- Lenovo: From Chinese Origins to a Global Player -- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?
330   $aThis book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
410  0$aMIR Series in International Business,$x2511-2244 
606   $aInternational business enterprises
606   $aMarketing
606   $aLeadership
606   $aInternational Business$3https://scigraph.springernature.com/ontologies/product-market-codes/525000
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
615  0$aInternational business enterprises.
615  0$aMarketing.
615  0$aLeadership.
615 14$aInternational Business.
615 24$aMarketing.
615 24$aBusiness Strategy/Leadership.
676   $a338.88
702   $aSchmid$b Stefan$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910303438703321
996   $aInternationalization of Business$92495572
997   $aUNINA