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101 0 $aeng
135   $aur|n|---|||||
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183   $acr
200 12$aA functional analysis of political television advertisements /$fWilliam L. Benoit
210  1$aLanham, Maryland ;$aPlymouth, England :$cLexington Books,$d2014.
210  4$d©2014
215   $a1 online resource (249 p.)
300   $aDescription based upon print version of record.
311   $a0-7391-8898-4 
311   $a1-306-56910-9 
320   $aIncludes bibliographical references and indexes.
327   $aContents; Preface; PART I. PRELIMINARIES; Chapter 1. Introduction: Political Television Spots; Chapter 2. Method: The Functional Approach to Political Advertising; PART II. PRESIDENTIAL CAMPAIGNS; Chapter 3. In the Beginning: 1952, 1956;  The Democrats Ascend: 1960, 1964; Chapter 4. Nixon's Return: 1968, 1972;  After Watergate: 1976, 1980; Chapter 5. Republicans in Control: 1984, 1988;  The End of the Millennium: 1992, 1996; Chapter 6. George W. Bush in the Oval Office: 2000, 2004;  Barack Obama, African-American President: 2008, 2012; Chapter 7. Primary Campaigns: Who Shall Lead Us?
327   $aChapter 8. Political Television Spots from Third-Party Candidates: Another ChoicePART III. OTHER CAMPAIGNS; Chapter 9. Other Theories and Political Television Spots; Chapter 10. Nonpresidential and Non-U.S. Television Spots; PART IV. COMPARISONS; Chapter 11. Trends and Contrasts of Political Television Spots; Chapter 12. Development of Political Television Spots; Chapter 13. Conclusion; Bibliography; Index of Topics; Index of Authors; About the Author
330   $aA Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time. 
606   $aAdvertising, Political$zUnited States
606   $aTelevision in politics$zUnited States
606   $aPolitical campaigns$zUnited States
606   $aPresidents$zUnited States$xElection
607   $aUnited States$xPolitics and government$y1945-1989
607   $aUnited States$xPolitics and government$y1989-
615  0$aAdvertising, Political
615  0$aTelevision in politics
615  0$aPolitical campaigns
615  0$aPresidents$xElection.
676   $a324.7/30973
700   $aBenoit$b William L.$0919004
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906   $aBOOK
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996   $aA functional analysis of political television advertisements$94079146
997   $aUNINA

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200 00$a"Pro Alesia."
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320   $aIncludes section "Bibliographie."
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