LEADER 03319nam 2200541 450 001 9910815256003321 005 20201023111955.0 010 $a1-4725-1849-7 010 $a1-4742-7771-3 024 7 $a10.5040/9781474277723 035 $a(CKB)4330000000000889 035 $a(MiAaPQ)EBC4442077 035 $a(OCoLC)1201426545 035 $a(CaBNVSL)mat74277723 035 $a(CaBNVSL)9781474277723 035 $a(EXLCZ)994330000000000889 100 $a20201023d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aNew mythologies in design and culture $ereading signs and symbols in the visual landscape /$fRebecca Houze 210 1$aLondon, England :$cBloomsbury Academic,$d2020. 210 2$aLondon, England :$cBloomsbury Publishing,$d2020 215 $a1 online resource (281 pages) $cillustrations 311 $a0-85785-521-2 320 $aIncludes bibliographical references and index. 327 $a1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. Red State, Blue State -- 7. DS -- 8. Just do it -- 9. The Grid. 330 $a"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"--$cProvided by publisher. 606 $aCommunication in design$zUnited States 606 $aDesign$xSocial aspects$zUnited States 606 $aSigns and symbols$zUnited States 606 $aHistory of art / art & design styles$2bicssc 615 0$aCommunication in design 615 0$aDesign$xSocial aspects 615 0$aSigns and symbols 615 7$aHistory of art / art & design styles 676 $a745.40973 686 $aDES008000$aDES011000$2bisacsh 700 $aHouze$b Rebecca$01696838 801 0$bN 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910815256003321 996 $aNew mythologies in design and culture$94077089 997 $aUNINA LEADER 03530nam 22006855 450 001 9910300489103321 005 20240724130956.0 010 $a9783319766546 010 $a3319766546 024 7 $a10.1007/978-3-319-76654-6 035 $a(CKB)4100000003359481 035 $a(MiAaPQ)EBC5344847 035 $a(DE-He213)978-3-319-76654-6 035 $a(PPN)259469173 035 $a(Perlego)3492026 035 $a(EXLCZ)994100000003359481 100 $a20180407d2018 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aIsrael's Technology Economy $eOrigins and Impact /$fby David Rosenberg 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018. 215 $a1 online resource (227 pages) 225 1 $aMiddle East in Focus,$x2945-7041 311 08$a9783319766539 311 08$a3319766538 327 $a1: Introduction -- 2: Origins -- 3: Israel as a Knowledge Economy I -- 4: Israel as a Knowledge Economy II -- 5: The Enterprise as Product -- 6: Entrepreneurism -- 7: Human Capital - Tangibles -- 8: Human Capital - Intangibles -- 9: Inequality -- 10: Outsiders I - Israeli Arabs -- 11: Outsiders II - The Ultra-Orthodox -- 12: Conclusions. 330 $aThis book documents how Israel emerged as one of the world's leading centers of high technology over the last three decades and the impact that it has had, or failed to have, on the wider economy and politics. Based on the study of start-up companies, the project attributes the rise of Israel's tech economy to its unique history, political system, and culture, and shows how those same factors have failed it in the quest to diversify its economy to make it more inclusive and equitable. This work will interest economists, political scientists, Israeli studies academics, investors, policy makers, journalists, and business readers. David Rosenberg is Business Editor and Commentator for the Israeli daily newspaper Ha'aretz. He has reported on Israeli economics and politics for close to three decades for Bloomberg, The Jerusalem Post, and Reuters. He is the author of Cloning Silicon Valley. . 410 0$aMiddle East in Focus,$x2945-7041 606 $aMiddle East$xPolitics and government 606 $aInternational economic relations 606 $aMiddle East$xEconomic conditions 606 $aAfrica, North$xEconomic conditions 606 $aEconomic development 606 $aDevelopment economics 606 $aMiddle Eastern Politics 606 $aInternational Political Economy' 606 $aMiddle Eastern/North African Economics 606 $aDevelopment Studies 606 $aDevelopment Economics 615 0$aMiddle East$xPolitics and government. 615 0$aInternational economic relations. 615 0$aMiddle East$xEconomic conditions. 615 0$aAfrica, North$xEconomic conditions. 615 0$aEconomic development. 615 0$aDevelopment economics. 615 14$aMiddle Eastern Politics. 615 24$aInternational Political Economy'. 615 24$aMiddle Eastern/North African Economics. 615 24$aDevelopment Studies. 615 24$aDevelopment Economics. 676 $a338.95694 700 $aRosenberg$b David$4aut$4http://id.loc.gov/vocabulary/relators/aut$0148008 906 $aBOOK 912 $a9910300489103321 996 $aIsrael's Technology Economy$91927928 997 $aUNINA