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010   $a3-319-96217-5
024 7 $a10.1007/978-3-319-96217-7
035   $a(CKB)4100000006999245
035   $a(MiAaPQ)EBC5541366
035   $a(DE-He213)978-3-319-96217-7
035   $a(EXLCZ)994100000006999245
100   $a20181005d2018      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBiosurveillance in New Media Marketing $eWorld, Discourse, Representation /$fby Selena Nemorin
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018.
215   $a1 online resource (235 pages)
311   $a3-319-96216-7 
327   $a1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as ?Buy Button? -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain.
330   $aAdvertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
606   $aCommunication
606   $aDigital media
606   $aCulture
606   $aTechnology
606   $aCulture?Study and teaching
606   $aInternet marketing
606   $aPhilosophy
606   $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010
606   $aDigital/New Media$3https://scigraph.springernature.com/ontologies/product-market-codes/412040
606   $aCulture and Technology$3https://scigraph.springernature.com/ontologies/product-market-codes/411180
606   $aCultural Theory$3https://scigraph.springernature.com/ontologies/product-market-codes/411130
606   $aOnline Marketing/Social Media$3https://scigraph.springernature.com/ontologies/product-market-codes/513010
606   $aPhilosophy of Technology$3https://scigraph.springernature.com/ontologies/product-market-codes/E34050
615  0$aCommunication.
615  0$aDigital media.
615  0$aCulture.
615  0$aTechnology.
615  0$aCulture?Study and teaching.
615  0$aInternet marketing.
615  0$aPhilosophy.
615 14$aMedia and Communication.
615 24$aDigital/New Media.
615 24$aCulture and Technology.
615 24$aCultural Theory.
615 24$aOnline Marketing/Social Media.
615 24$aPhilosophy of Technology.
676   $a658.80019
700   $aNemorin$b Selena$4aut$4http://id.loc.gov/vocabulary/relators/aut$0952957
906   $aBOOK
912   $a9910300042603321
996   $aBiosurveillance in New Media Marketing$92154521
997   $aUNINA