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010   $a9783319962177
010   $a3319962175
024 7 $a10.1007/978-3-319-96217-7
035   $a(CKB)4100000006999245
035   $a(MiAaPQ)EBC5541366
035   $a(DE-He213)978-3-319-96217-7
035   $a(Perlego)3495206
035   $a(EXLCZ)994100000006999245
100   $a20181005d2018      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBiosurveillance in New Media Marketing $eWorld, Discourse, Representation /$fby Selena Nemorin
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018.
215   $a1 online resource (235 pages)
311 08$a9783319962160 
311 08$a3319962167 
327   $a1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain.
330   $aAdvertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
606   $aCommunication
606   $aDigital media
606   $aTechnology$xSociological aspects
606   $aCulture$xStudy and teaching
606   $aTelemarketing
606   $aInternet marketing
606   $aTechnology$xPhilosophy
606   $aMedia and Communication
606   $aDigital and New Media
606   $aScience, Technology and Society
606   $aCultural Theory
606   $aDigital Marketing
606   $aPhilosophy of Technology
615  0$aCommunication.
615  0$aDigital media.
615  0$aTechnology$xSociological aspects.
615  0$aCulture$xStudy and teaching.
615  0$aTelemarketing.
615  0$aInternet marketing.
615  0$aTechnology$xPhilosophy.
615 14$aMedia and Communication.
615 24$aDigital and New Media.
615 24$aScience, Technology and Society.
615 24$aCultural Theory.
615 24$aDigital Marketing.
615 24$aPhilosophy of Technology.
676   $a658.80019
700   $aNemorin$b Selena$4aut$4http://id.loc.gov/vocabulary/relators/aut$0952957
906   $aBOOK
912   $a9910300042603321
996   $aBiosurveillance in New Media Marketing$92154521
997   $aUNINA