LEADER 03633nam 22005295 450 001 9910300020003321 005 20200930212544.0 010 $a3-319-74246-9 024 7 $a10.1007/978-3-319-74246-5 035 $a(CKB)4100000003359321 035 $a(MiAaPQ)EBC5341950 035 $a(DE-He213)978-3-319-74246-5 035 $a(EXLCZ)994100000003359321 100 $a20180404d2018 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPlatform Power and Policy in Transforming Television Markets /$fby Tom Evens, Karen Donders 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018. 215 $a1 online resource (307 pages) 225 1 $aPalgrave Global Media Policy and Business,$x2634-6192 311 $a3-319-74245-0 327 $a1. Introduction: Planet Of The Platforms -- 2. From Local Utility To Global Commodity, Case Liberty Global: All Along The Value Chain -- 3. Game Of Screens, Case Netflix: Turning Data Into Content -- 4. Power To The Platforms, Case Hulu: Partners In Crime -- 5. The Retransmission Swamp, Case Fox Networks: The Howling Wolf -- 6. Regulating The Retransmission Swamp, Case Aereo, Bhaalu And Friends: Copyright In The Cloud -- 7. Policing The Platforms, Case Time Warner + AT&T: A Great Deal -- 8.Conclusion: Winner Takes It All. 330 $aThis book seeks to investigate ?platform power? in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing?not necessarily in a zero-sum game?to control the market. In the volume, the contributors work to extend established ?platform theory? to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain. . 410 0$aPalgrave Global Media Policy and Business,$x2634-6192 606 $aMotion pictures 606 $aDigital media 606 $aJournalism 606 $aFilm/TV Technology$3https://scigraph.springernature.com/ontologies/product-market-codes/413160 606 $aDigital/New Media$3https://scigraph.springernature.com/ontologies/product-market-codes/412040 606 $aJournalism$3https://scigraph.springernature.com/ontologies/product-market-codes/412030 615 0$aMotion pictures. 615 0$aDigital media. 615 0$aJournalism. 615 14$aFilm/TV Technology. 615 24$aDigital/New Media. 615 24$aJournalism. 676 $a384.55 700 $aEvens$b Tom$4aut$4http://id.loc.gov/vocabulary/relators/aut$0981901 702 $aDonders$b Karen$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910300020003321 996 $aPlatform Power and Policy in Transforming Television Markets$92240953 997 $aUNINA