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010   $a3-319-69685-8
024 7 $a10.1007/978-3-319-69685-0
035   $a(CKB)4100000001040355
035   $a(DE-He213)978-3-319-69685-0
035   $a(MiAaPQ)EBC5132465
035   $a(EXLCZ)994100000001040355
100   $a20171107d2018      u|         0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCultural Perspectives on Millennials /$fby Arthur Asa Berger
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018.
215   $a1 online resource (XVII, 137 p. 27 illus., 15 illus. in color.)
225 1 $aPalgrave pivot
311   $a3-319-69684-X 
320   $aIncludes bibliographical references and index.
327   $aChapter 1: Introduction -- Chapter 2: The Mind and Psyche of Millennials -- Chapter 3: A Sociology of Millennials -- Chapter 4: Myth and Millennials -- Chapter 5: Millennials and the Media -- Chapter 6: Marketing to Millennials -- Chapter 7: Millennials as Shoppers and Consumers -- Chapter 8: Postmodernism and Millennials -- Chapter 9: Politics and Millennials -- Chapter 10: Sexual Identity, Gender, and the Millennials -- Chapter 11: Coda.
330   $aThis book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials? purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.
410  0$aPalgrave pivot.
606   $aCommunication
606   $aYouth?Social life and customs
606   $aUnited States?Study and teaching
606   $aPopular Culture
606   $aCulture
606   $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010
606   $aYouth Culture$3https://scigraph.springernature.com/ontologies/product-market-codes/411140
606   $aAmerican Culture$3https://scigraph.springernature.com/ontologies/product-market-codes/411010
606   $aPopular Culture $3https://scigraph.springernature.com/ontologies/product-market-codes/411170
606   $aGlobal/International Culture$3https://scigraph.springernature.com/ontologies/product-market-codes/411160
615  0$aCommunication.
615  0$aYouth?Social life and customs.
615  0$aUnited States?Study and teaching.
615  0$aPopular Culture.
615  0$aCulture.
615 14$aMedia and Communication.
615 24$aYouth Culture.
615 24$aAmerican Culture.
615 24$aPopular Culture .
615 24$aGlobal/International Culture.
676   $a302.23
700   $aBerger$b Arthur Asa$4aut$4http://id.loc.gov/vocabulary/relators/aut$0320760
906   $aBOOK
912   $a9910299999803321
996   $aCultural Perspectives on Millennials$91910295
997   $aUNINA