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001 9910299798503321
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010   $a3-319-70857-0
024 7 $a10.1007/978-3-319-70857-7
035   $a(CKB)4100000002892107
035   $a(MiAaPQ)EBC5357971
035   $a(DE-He213)978-3-319-70857-7
035   $a(EXLCZ)994100000002892107
100   $a20180306d2018      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aRailway Photographic Advertising in Britain, 1900-1939 /$fby Alexander Medcalf
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018.
215   $a1 online resource (xi, 236 pages) $cillustrations
225 1 $aPalgrave Studies in the History of the Media,$x2634-6575
311   $a3-319-70856-2 
327   $a1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.
330   $aThis book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company?s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
410  0$aPalgrave Studies in the History of the Media,$x2634-6575
606   $aCivilization?History
606   $aGreat Britain?History
606   $aEurope?History?1492-
606   $aHistory, Modern
606   $aPhotography
606   $aCultural History$3https://scigraph.springernature.com/ontologies/product-market-codes/723000
606   $aHistory of Britain and Ireland$3https://scigraph.springernature.com/ontologies/product-market-codes/717020
606   $aHistory of Modern Europe$3https://scigraph.springernature.com/ontologies/product-market-codes/717080
606   $aModern History$3https://scigraph.springernature.com/ontologies/product-market-codes/713000
606   $aPhotography$3https://scigraph.springernature.com/ontologies/product-market-codes/418000
615  0$aCivilization?History.
615  0$aGreat Britain?History.
615  0$aEurope?History?1492-.
615  0$aHistory, Modern.
615  0$aPhotography.
615 14$aCultural History.
615 24$aHistory of Britain and Ireland.
615 24$aHistory of Modern Europe.
615 24$aModern History.
615 24$aPhotography.
676   $a385.0941
700   $aMedcalf$b Alexander$4aut$4http://id.loc.gov/vocabulary/relators/aut$0967955
906   $aBOOK
912   $a9910299798503321
996   $aRailway Photographic Advertising in Britain, 1900-1939$92539409
997   $aUNINA