LEADER 03980oam 2200565 450 001 9910299760303321 005 20190911103512.0 010 $a1-4614-7912-6 024 7 $a10.1007/978-1-4614-7912-3 035 $a(OCoLC)869771673 035 $a(MiFhGG)GVRL6VRB 035 $a(EXLCZ)992670000000427709 100 $a20130514d2014 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt 182 $cc 183 $acr 200 10$aIntellectual property in consumer electronics, software and technology startups /$fGerald B. Halt, Jr., John C. Donch, Jr., Robert Fesnak, Amber R. Stiles 205 $a1st ed. 2014. 210 1$aNew York :$cSpringer,$d2014. 215 $a1 online resource (xxii, 241 pages) $cillustrations, forms 225 0 $aGale eBooks 300 $aIncludes index. 311 $a1-4614-7911-8 320 $aIncludes bibliographical references and index. 327 $aPart I Overview of Intellectual Property Rights -- Patents -- Trade Secret Protection -- Trademarks and Trade Dress -- Copyrights -- Domain Names -- Intellectual Property Issues in Labeling and Marketing -- Part II Implementing Intellectual Property Practices, Procedures and Strategies -- Seven Basic Steps to Getting Started -- Deciding Between Patent or Trade Secret Protection -- Intellectual Property Strategies for Software: Patent and Copyright Protection -- Developing and Managing an Intellectual Property Portfolio -- Part III Monetization of Intellectual Property Portfolios -- Intellectual Property Portfolio Acquisition. 330 $aThis book provides a comprehensive guide to procuring, utilizing and monetizing intellectual property rights, tailored for readers in the high-tech consumer electronics and software industries, as well as technology startups.  Numerous, real examples, case studies and scenarios are incorporated throughout the book to illustrate the topics discussed.  Readers will learn what to consider throughout the various creative phases of a product?s lifespan from initial research and development initiatives through post-production.  Readers will gain an understanding of the intellectual property protections afforded to U.S. corporations, methods to pro-actively reduce potential problems, and guidelines for future considerations to reduce legal spending, prevent IP theft, and allow for greater profitability from corporate innovation and inventiveness. ? Offers a comprehensive guide to intellectual property for readers in high-tech consumer electronics, software and technology startups; ? Uses real case studies to illustrate concepts covered; ? Discusses most recent changes to the U.S. patent laws, such as the America Invents Act; ? Describes specifics of protections offered, as well as benefits and shortcomings of each type; ? Provides guidance on IP implementation, procedures for protecting IP and which types of protections are necessary.  . 606 $aIntellectual property$zUnited States 606 $aHigh technology industries$xLaw and legislation$zUnited States 606 $aHousehold electronics industry$xLaw and legislation$zUnited States 606 $aNew business enterprises$xLaw and legislation$zUnited States 615 0$aIntellectual property 615 0$aHigh technology industries$xLaw and legislation 615 0$aHousehold electronics industry$xLaw and legislation 615 0$aNew business enterprises$xLaw and legislation 676 $a343.0999 676 $a343099 676 $a346.73048 676 $a620 700 $aHalt$b Jr., Gerald B$4aut$4http://id.loc.gov/vocabulary/relators/aut$0929460 702 $aDonch$b John C.$cJr., 702 $aFesnak$b Robert 702 $aStiles$b Amber R. 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910299760303321 996 $aIntellectual Property in Consumer Electronics, Software and Technology Startups$92165834 997 $aUNINA