LEADER 04543nam 22006615 450 001 9910299634803321 005 20200703160958.0 010 $a3-319-74397-X 024 7 $a10.1007/978-3-319-74397-4 035 $a(CKB)4100000005248871 035 $a(DE-He213)978-3-319-74397-4 035 $a(MiAaPQ)EBC5455207 035 $a(PPN)249785323 035 $a(EXLCZ)994100000005248871 100 $a20180716d2018 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMagical Capitalism $eEnchantment, Spells, and Occult Practices in Contemporary Economies /$fedited by Brian Moeran, Timothy de Waal Malefyt 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018. 215 $a1 online resource (XVIII, 349 p.) 311 $a3-319-74396-1 327 $a1. Magical Capitalism: An Introduction -- 2. Magical Contracts, Numinous Capitalism -- 3. Exorcising Leverage: Sleight of Hand and the Invisible Hand in Islamic Finance -- 4. Trickster?s Triumph: Donald Trump and the New Spirit of Capitalism -- 5. Fetish, Magic, Marketing -- 6 Magical Names: Glamour, Enchantment, and Illusion in Women?s Fashion Magazines -- 7. The Magic of Paradox: How Advertising Ideas Transform Art into Business and the Ordinary into the Extraordinary -- 8. The Business of Inspiration: A Magical Technology of Prefiguration -- 9. The Magic Trick of Creative Capital: Competition, Confidence, and Collective Enchantment Among ?Starchitects? -- 10. Anthropology as Science Fiction, or How Print Capitalism Enchanted Victorian Science -- 11. The Magic of Mass Publicity: Reading Ioan Coulia -- 12 Occult Economies, Revisited -- 13. The Enchantment Effect: A Semiotics of Boundary and Profit. 330 $aThis volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies ? shamanism, sorcery, enchantment, the occult ? is not only alive and well, but flourishing in the midst of so-called ?modernity?. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of ?spin?. While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it. 606 $aCulture?Economic aspects 606 $aAnthropology 606 $aMarketing 606 $aLaw and economics 606 $aEconomic policy 606 $aSchools of economics 606 $aCultural Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W51000 606 $aAnthropology$3https://scigraph.springernature.com/ontologies/product-market-codes/X12000 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aLaw and Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W39000 606 $aEconomic Policy$3https://scigraph.springernature.com/ontologies/product-market-codes/W34010 606 $aHeterodox Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W53000 615 0$aCulture?Economic aspects. 615 0$aAnthropology. 615 0$aMarketing. 615 0$aLaw and economics. 615 0$aEconomic policy. 615 0$aSchools of economics. 615 14$aCultural Economics. 615 24$aAnthropology. 615 24$aMarketing. 615 24$aLaw and Economics. 615 24$aEconomic Policy. 615 24$aHeterodox Economics. 676 $a306.3 702 $aMoeran$b Brian$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $ade Waal Malefyt$b Timothy$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910299634803321 996 $aMagical Capitalism$92543187 997 $aUNINA