LEADER 04502nam 22006855 450 001 9910299435203321 005 20250609111504.0 010 $a3-319-15329-3 024 7 $a10.1007/978-3-319-15329-2 035 $a(CKB)3710000000387651 035 $a(EBL)2094369 035 $a(SSID)ssj0001493313 035 $a(PQKBManifestationID)11928745 035 $a(PQKBTitleCode)TC0001493313 035 $a(PQKBWorkID)11508230 035 $a(PQKB)11547196 035 $a(DE-He213)978-3-319-15329-2 035 $a(MiAaPQ)EBC2094369 035 $a(PPN)185485294 035 $a(MiAaPQ)EBC3109174 035 $a(EXLCZ)993710000000387651 100 $a20150401d2015 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aInter-Regional Place Branding $eBest Practices, Challenges and Solutions /$fedited by Sebastian Zenker, Björn P. Jacobsen 205 $a1st ed. 2015. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015. 215 $a1 online resource (190 p.) 300 $aDescription based upon print version of record. 311 08$a3-319-15328-5 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aInter-regional place branding and the role of so-called meta-brands -- The relationship between different levels of place for place branding -- A co-operative approach to local and regional development -- Factors Influencing the Choice of a Living Destination of a Highly Skilled Workforce -- Development of Methodology for Measuring the Residents Utility within the Place Marketing: Problem Statement -- Cross-border place branding: the perception of citizens -- Inter-regional place branding concepts: the role of amenity migration in promoting place- and people-centred development -- Best Practices of Cross-border Place Branding in Europe -- Reaching a ?Critical Mass?: Analysis of Inter-Regional Co-operation amongst Communities in Ontario, Canada -- Cross-border Place Branding: ?Zooming in? the potential case of North of Portugal and Galicia -- One regional marketing project, two and a half regions ? evaluating marketing activities of regions with respect to different stakeholder perspectives -- Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region. 330 $aThis book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists, and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon ? including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field. 606 $aEconomic geography 606 $aRegional economics 606 $aSpace in economics 606 $aEnvironmental economics 606 $aEconomic Geography$3https://scigraph.springernature.com/ontologies/product-market-codes/J12000 606 $aRegional/Spatial Science$3https://scigraph.springernature.com/ontologies/product-market-codes/W49000 606 $aEnvironmental Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W48000 615 0$aEconomic geography. 615 0$aRegional economics. 615 0$aSpace in economics. 615 0$aEnvironmental economics. 615 14$aEconomic Geography. 615 24$aRegional/Spatial Science. 615 24$aEnvironmental Economics. 676 $a330.9 676 $a333.7 676 $a338.9 676 $a910 702 $aZenker$b Sebastian$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aJacobsen$b Bjo?rn P.$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910299435203321 996 $aInter-Regional Place Branding$92537200 997 $aUNINA