LEADER 03052nam 22005295 450 001 9910299161203321 005 20200702222609.0 010 $a981-10-2774-9 024 7 $a10.1007/978-981-10-2774-1 035 $a(CKB)4100000005323437 035 $a(DE-He213)978-981-10-2774-1 035 $a(MiAaPQ)EBC5484241 035 $a(PPN)229499546 035 $a(EXLCZ)994100000005323437 100 $a20180731d2018 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOnline Social Media Content Delivery $eA Data-Driven Approach /$fby Zhi Wang, Wenwu Zhu, Shiqiang Yang 205 $a1st ed. 2018. 210 1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2018. 215 $a1 online resource (XI, 109 p. 64 illus.) 225 1 $aSpringerBriefs in Computer Science,$x2191-5768 311 $a981-10-2773-0 327 $aIntroduction -- Social Media Big Data -- Social Propagation and Social Popularity -- Social Media Content Delivery -- Conclusion and Future Research Directions. 330 $aThis book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery. 410 0$aSpringerBriefs in Computer Science,$x2191-5768 606 $aApplication software 606 $aArtificial intelligence 606 $aInformation Systems Applications (incl. Internet)$3https://scigraph.springernature.com/ontologies/product-market-codes/I18040 606 $aArtificial Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/I21000 606 $aComputer Appl. in Social and Behavioral Sciences$3https://scigraph.springernature.com/ontologies/product-market-codes/I23028 615 0$aApplication software. 615 0$aArtificial intelligence. 615 14$aInformation Systems Applications (incl. Internet). 615 24$aArtificial Intelligence. 615 24$aComputer Appl. in Social and Behavioral Sciences. 676 $a005.7 700 $aWang$b Zhi$4aut$4http://id.loc.gov/vocabulary/relators/aut$0696383 702 $aZhu$b Wenwu$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aYang$b Shiqiang$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910299161203321 996 $aOnline Social Media Content Delivery$92223551 997 $aUNINA