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010   $a3-642-39414-0
024 7 $a10.1007/978-3-642-39414-0
035   $a(CKB)3710000000269733
035   $a(EBL)1965503
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035   $a(PQKBTitleCode)TC0001372353
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035   $a(MiAaPQ)EBC1965503
035   $a(DE-He213)978-3-642-39414-0
035   $a(PPN)18209166X
035   $a(EXLCZ)993710000000269733
100   $a20141030d2014      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aE-Commerce Strategy /$fby Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li
205   $a1st ed. 2014.
210  1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2014.
215   $a1 online resource (358 p.)
300   $aDescription based upon print version of record.
311 1 $a3-642-39413-2 
320   $aIncludes bibliographical references and index.
327   $aE-commerce and E-commerce Strategy -- National E-commerce Strategy -- E-commerce Strategy of Industries -- E-commerce Strategy in Enterprises -- E-commerce Strategy under Specific Strategic Environments -- E-commerce Technical Strategy -- The Present Situation and Outlook of E-commerce Strategy.
330   $aE-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
606   $aComputers
606   $aElectronic commerce
606   $aInformation technology
606   $aBusiness?Data processing
606   $aInformation Systems and Communication Service$3https://scigraph.springernature.com/ontologies/product-market-codes/I18008
606   $ae-Commerce/e-business$3https://scigraph.springernature.com/ontologies/product-market-codes/I26000
606   $aIT in Business$3https://scigraph.springernature.com/ontologies/product-market-codes/522000
615  0$aComputers.
615  0$aElectronic commerce.
615  0$aInformation technology.
615  0$aBusiness?Data processing.
615 14$aInformation Systems and Communication Service.
615 24$ae-Commerce/e-business.
615 24$aIT in Business.
676   $a004
676   $a005.7
676   $a650
676   $a658.872
700   $aQin$b Zheng$4aut$4http://id.loc.gov/vocabulary/relators/aut$0875232
702   $aChang$b Yang$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aLi$b Shundong$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aLi$b Fengxiang$4aut$4http://id.loc.gov/vocabulary/relators/aut
712 02$aZhehang University Press,
906   $aBOOK
912   $a9910298991303321
996   $aE-Commerce Strategy$91954002
997   $aUNINA