LEADER 03948nam  22008055  450 
001 9910298558403321
005 20200920004411.0
010   $a3-319-05059-1
024 7 $a10.1007/978-3-319-05059-1
035   $a(CKB)3710000000143709
035   $a(EBL)1782207
035   $a(SSID)ssj0001268782
035   $a(PQKBManifestationID)11726265
035   $a(PQKBTitleCode)TC0001268782
035   $a(PQKBWorkID)11277251
035   $a(PQKB)11671572
035   $a(MiAaPQ)EBC1782207
035   $a(DE-He213)978-3-319-05059-1
035   $a(PPN)179764543
035   $a(EXLCZ)993710000000143709
100   $a20140630d2014      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCustomer Knowledge Management $eLeveraging Soft Skills to Improve Customer Focus /$fby Soumit Sain, Silvio Wilde
205   $a1st ed. 2014.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2014.
215   $a1 online resource (221 p.)
225 1 $aManagement for Professionals,$x2192-8096
300   $aDescription based upon print version of record.
311   $a1-322-13433-2 
311   $a3-319-05058-3 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $aKnowledge Management Today -- Review of Soft Skills Within Knowledge Management -- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus -- Analysis and Evidence -- Soft Skill Drivers for Successful CKM -- Appendix.
330   $aCustomer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.
410  0$aManagement for Professionals,$x2192-8096
606   $aMarketing
606   $aInformation technology
606   $aBusiness?Data processing
606   $aIndustrial psychology
606   $aPersonnel management
606   $aMarket research
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aIT in Business$3https://scigraph.springernature.com/ontologies/product-market-codes/522000
606   $aIndustrial and Organizational Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20030
606   $aHuman Resource Management$3https://scigraph.springernature.com/ontologies/product-market-codes/517000
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
615  0$aMarketing.
615  0$aInformation technology.
615  0$aBusiness?Data processing.
615  0$aIndustrial psychology.
615  0$aPersonnel management.
615  0$aMarket research.
615 14$aMarketing.
615 24$aIT in Business.
615 24$aIndustrial and Organizational Psychology.
615 24$aHuman Resource Management.
615 24$aMarket Research/Competitive Intelligence.
676   $a658.812
700   $aSain$b Soumit$4aut$4http://id.loc.gov/vocabulary/relators/aut$01059457
702   $aWilde$b Silvio$4aut$4http://id.loc.gov/vocabulary/relators/aut
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910298558403321
996   $aCustomer Knowledge Management$92505916
997   $aUNINA