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010   $a94-6239-094-0
024 7 $a10.2991/978-94-6239-094-2
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035   $a(OCoLC)893607680
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035   $a(PQKBTitleCode)TC0001372216
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035   $a(DE-He213)978-94-6239-094-2
035   $a(PPN)182094871
035   $a(EXLCZ)993710000000262429
100   $a20141010d2014      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aManaging Digital Enterprise $eTen Essential Topics /$fby Jun Xu
205   $a1st ed. 2014.
210  1$aParis :$cAtlantis Press :$cImprint: Atlantis Press,$d2014.
215   $a1 online resource (202 p.)
300   $aDescription based upon print version of record.
311 08$a94-6239-093-2 
320   $aIncludes bibliographical references at the end of each chapters.
327   $aFoundation of Digital Enterprise -- Technology Foundation and Talent Management for Digital Enterprise -- Digital Enterprise Strategy Planning and Implementation -- B2C Digital Enterprise: E-tailing -- E-Services -- B2B Digital Enterprise and Supply Chain -- Digital Platforms -- Digital Marketing and Advertising -- Digital Payment Systems -- Mobile Enterprise.
330   $aThis book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: ? Foundation of Digital Enterprise ? Technology Foundation and Talent Management for Digital Enterprise ? Digital Enterprise Strategy Planning and Implementation ? B2C Digital Enterprise: E-tailing ? B2C Digital Enterprise: E-Services ? B2B Digital Enterprise and Supply Chain ? Digital Platforms ? Digital Marketing and Advertising ? Digital Payment Systems ? Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.
606   $aTechnological innovations
606   $aBusiness information services
606   $aManagement
606   $aIndustrial organization
606   $aStrategic planning
606   $aLeadership
606   $aEntrepreneurship
606   $aNew business enterprises
606   $aInnovation and Technology Management
606   $aIT in Business
606   $aManagement
606   $aOrganization
606   $aBusiness Strategy and Leadership
606   $aEntrepreneurship
615  0$aTechnological innovations.
615  0$aBusiness information services.
615  0$aManagement.
615  0$aIndustrial organization.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aEntrepreneurship.
615  0$aNew business enterprises.
615 14$aInnovation and Technology Management.
615 24$aIT in Business.
615 24$aManagement.
615 24$aOrganization.
615 24$aBusiness Strategy and Leadership.
615 24$aEntrepreneurship.
676   $a330
676   $a650
676   $a658.1
676   $a658.4092
700   $aXu$b Jun$4aut$4http://id.loc.gov/vocabulary/relators/aut$0955314
906   $aBOOK
912   $a9910298552903321
996   $aManaging Digital Enterprise$92537780
997   $aUNINA