LEADER 04131nam 22006015 450 001 9910298549003321 005 20220808174550.0 010 $a1-4939-0635-6 024 7 $a10.1007/978-1-4939-0635-2 035 $a(CKB)3710000000134378 035 $a(EBL)1782015 035 $a(SSID)ssj0001268784 035 $a(PQKBManifestationID)11726266 035 $a(PQKBTitleCode)TC0001268784 035 $a(PQKBWorkID)11266850 035 $a(PQKB)10379689 035 $a(MiAaPQ)EBC1782015 035 $a(DE-He213)978-1-4939-0635-2 035 $a(PPN)179765779 035 $a(EXLCZ)993710000000134378 100 $a20140619d2014 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEmail and Commercial Correspondence$b[electronic resource] $eA Guide to Professional English /$fby Adrian Wallwork 205 $a1st ed. 2014. 210 1$aNew York, NY :$cSpringer New York :$cImprint: Springer,$d2014. 215 $a1 online resource (170 p.) 225 1 $aGuides to Professional English 300 $aIncludes index. 311 $a1-322-13278-X 311 $a1-4939-0634-8 327 $aEmail Addresses -- Subject Lines -- Initial Salutations -- Introductions and Final Salutations -- Making Requests -- Replying to Requests -- Chasing and Being Chased -- Reviewing Documents -- Ensuring Better Communication By Using a Soft Approach -- Recognizing Level of Formality -- Punctuation and Capitalization -- Sending Attachments -- Business Letters -- Planning and Structuring, Avoiding Mistakes in Your English -- Abbreviations, Acronyms and Smileys -- Useful Phrases: Generic -- Useful Phrases: Commercial. 330 $aIf you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible. Some of the key guidelines covered include: Write meaningful subject lines - otherwise recipients may not even open your mail. Always put the most important point in the first line - otherwise the reader may not read it. Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes! Be a little too formal than too informal - you don?t want to offend anyone. If you have two long important things to say, say them in separate emails. Give clear instructions and reasonable deadlines. If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you. Empathize with your recipient's busy workload. Never translate typical phrases literally - learn equivalent phrases. The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English. Adrian Wallwork is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media. Other books in this Professional English series: CVs, Resumes, and LinkedIn User Guides, Manuals, and Technical Writing Meetings, Negotiations, and Socializing Presentations, Demos, and Training Sessions Telephone and Helpdesk Skills. 410 0$aGuides to Professional English 606 $aSuccess in business 606 $aOccupations 606 $aPopular works 606 $aCareers in Business and Management$3https://scigraph.springernature.com/ontologies/product-market-codes/517020 606 $aPopular Science, general$3https://scigraph.springernature.com/ontologies/product-market-codes/Q00007 615 0$aSuccess in business. 615 0$aOccupations. 615 0$aPopular works. 615 14$aCareers in Business and Management. 615 24$aPopular Science, general. 676 $a808.042802465 700 $aWallwork$b Adrian$4aut$4http://id.loc.gov/vocabulary/relators/aut$0730806 906 $aBOOK 912 $a9910298549003321 996 $aEmail and Commercial Correspondence$92518484 997 $aUNINA