LEADER 00921nam0-22003011i-450 001 990005585310403321 005 20230102142647.0 035 $a000558531 035 $aFED01000558531 035 $a(Aleph)000558531FED01 035 $a000558531 100 $a19990604d1976----km-y0itay50------ba 101 0 $aita 105 $aa-------00--- 200 1 $aApes and ape lore in the Middle Ages and the Renaissance$fH. W. Janson 210 $aNendeln$cKraus Reprint$d1976 215 $a384 p.$cill.$d25 cm 225 1 $aStudies of the Warburg institute$v20 610 0 $aScimmie$aIconografia$aStoria 676 $a704.9432 700 1$aJanson,$bHorst Woldemar$036755 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990005585310403321 952 $a704.94 JANH 01$bST.ARTE 13464$fFLFBC 959 $aFLFBC 996 $aApes and ape lore in the Middle Ages and the Renaissance$9607872 997 $aUNINA LEADER 03378nam 22006615 450 001 9910298547903321 005 20250430120209.0 010 $a3-319-07194-7 024 7 $a10.1007/978-3-319-07194-7 035 $a(CKB)3710000000129244 035 $a(EBL)1783021 035 $a(SSID)ssj0001268796 035 $a(PQKBManifestationID)11839681 035 $a(PQKBTitleCode)TC0001268796 035 $a(PQKBWorkID)11266851 035 $a(PQKB)10636420 035 $a(MiAaPQ)EBC1783021 035 $a(DE-He213)978-3-319-07194-7 035 $a(PPN)179765663 035 $a(EXLCZ)993710000000129244 100 $a20140610d2014 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aNational Brands and Private Labels in Retailing $eFirst International Symposium NB&PL, Barcelona, June 2014 /$fedited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez 205 $a1st ed. 2014. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2014. 215 $a1 online resource (190 p.) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254 300 $aDescription based upon print version of record. 311 08$a1-322-13635-1 311 08$a3-319-07193-9 327 $aStrategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research. 330 $aThe 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used. 410 0$aSpringer Proceedings in Business and Economics,$x2198-7254 606 $aMarketing 606 $aSales management 606 $aMarketing 606 $aSales and Distribution 615 0$aMarketing. 615 0$aSales management. 615 14$aMarketing. 615 24$aSales and Distribution. 676 $a658.827 702 $aGázquez-Abad$b Juan Carlos$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aMartínez-López$b Francisco J$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aEsteban-Millat$b Irene$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aMondéjar-Jiménez$b Juan Antonio$4edt$4http://id.loc.gov/vocabulary/relators/edt 712 12$aInternational Symposium NB&PL$d(1st :$f2014 :$eBarcelona) 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910298547903321 996 $aNational Brands and Private Labels in Retailing$92518482 997 $aUNINA