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010   $a3-319-07194-7
024 7 $a10.1007/978-3-319-07194-7
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035   $a(EBL)1783021
035   $a(SSID)ssj0001268796
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035   $a(PQKBTitleCode)TC0001268796
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035   $a(DE-He213)978-3-319-07194-7
035   $a(PPN)179765663
035   $a(EXLCZ)993710000000129244
100   $a20140610d2014      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aNational Brands and Private Labels in Retailing $eFirst International Symposium NB&PL, Barcelona, June 2014 /$fedited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez
205   $a1st ed. 2014.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2014.
215   $a1 online resource (190 p.)
225 1 $aSpringer Proceedings in Business and Economics,$x2198-7246
300   $aDescription based upon print version of record.
311   $a1-322-13635-1 
311   $a3-319-07193-9 
327   $aStrategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research.
330   $aThe 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used.
410  0$aSpringer Proceedings in Business and Economics,$x2198-7246
606   $aMarketing
606   $aSales management
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000
615  0$aMarketing.
615  0$aSales management.
615 14$aMarketing.
615 24$aSales/Distribution.
676   $a658.827
702   $aGázquez-Abad$b Juan Carlos$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aMartínez-López$b Francisco J$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aEsteban-Millat$b Irene$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aMondéjar-Jiménez$b Juan Antonio$4edt$4http://id.loc.gov/vocabulary/relators/edt
712 12$aInternational Symposium NB&PL$d(1st :$f2014 :$eBarcelona)
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910298547903321
996   $aNational Brands and Private Labels in Retailing$92518482
997   $aUNINA