LEADER 04292nam  22007935  450 
001 9910298544403321
005 20200920182720.0
010   $a3-319-02066-8
024 7 $a10.1007/978-3-319-02066-2
035   $a(CKB)2550000001152836
035   $a(EBL)1592257
035   $a(OCoLC)897575718
035   $a(SSID)ssj0001049063
035   $a(PQKBManifestationID)11587203
035   $a(PQKBTitleCode)TC0001049063
035   $a(PQKBWorkID)11017229
035   $a(PQKB)10572777
035   $a(MiAaPQ)EBC1592257
035   $a(DE-He213)978-3-319-02066-2
035   $a(PPN)176105344
035   $a(EXLCZ)992550000001152836
100   $a20131028d2014      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAiming Big with Small Cars $eEmergence of a Lead Market in India /$fby Rajnish Tiwari, Cornelius Herstatt
205   $a1st ed. 2014.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2014.
215   $a1 online resource (248 p.)
225 1 $aIndia Studies in Business and Economics,$x2198-0012
300   $aDescription based upon print version of record.
311   $a3-319-02065-X 
320   $aIncludes bibliographical references and index.
327   $a1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs -- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies -- 6.Investigating India?s Small Car Industry: Emergence of a Lead Market for Frugal Designs -- 7.Profile of India?s Automobile Industry -- 8.Role of Small Cars in India?s Passenger Car Segment -- 9.Shaping the Context -- 10.Conclusions.
330   $aThis book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
410  0$aIndia Studies in Business and Economics,$x2198-0012
606   $aManagement
606   $aIndustrial management
606   $aGlobalization
606   $aMarkets
606   $aEconomic policy
606   $aLeadership
606   $aAutomotive engineering
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
606   $aEmerging Markets/Globalization$3https://scigraph.springernature.com/ontologies/product-market-codes/525010
606   $aR & D/Technology Policy$3https://scigraph.springernature.com/ontologies/product-market-codes/W43000
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aAutomotive Engineering$3https://scigraph.springernature.com/ontologies/product-market-codes/T17047
615  0$aManagement.
615  0$aIndustrial management.
615  0$aGlobalization.
615  0$aMarkets.
615  0$aEconomic policy.
615  0$aLeadership.
615  0$aAutomotive engineering.
615 14$aInnovation/Technology Management.
615 24$aEmerging Markets/Globalization.
615 24$aR & D/Technology Policy.
615 24$aBusiness Strategy/Leadership.
615 24$aAutomotive Engineering.
676   $a338.926
700   $aTiwari$b Rajnish$4aut$4http://id.loc.gov/vocabulary/relators/aut$0972844
702   $aHerstatt$b Cornelius$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910298544403321
996   $aAiming Big with Small Cars$92510042
997   $aUNINA