LEADER 00916nam--2200349---450 001 990002255300203316 005 20170505142714.0 035 $a000225530 035 $aUSA01000225530 035 $a(ALEPH)000225530USA01 035 $a000225530 100 $a20041210d1942----km-y0itay0103----ba 101 0 $aita 102 $aIT 105 $a||||||||001yy 200 1 $aAlunni, esami, tasse$fMario Marsilii 210 $aRoma$cAusonia$d1942 215 $aC, 596 p.$d19 cm 410 0$12001 454 1$12001 461 1$1001-------$12001 606 $aScuola$xFascismo 676 $a379.45 700 1$aMARSILII,$bMario$0570106 801 0$aIT$bsalbc$gISBD 912 $a990002255300203316 951 $aXV.2.B. 778 (FC IV E 1)$b7699 F.C.$cXV.2.B.$d397102 959 $aBK 969 $aCUOMO 979 $aSIAV3$b10$c20041210$lUSA01$h1056 996 $aAlunni, esami, tasse$91034021 997 $aUNISA LEADER 04419nam 22007935 450 001 9910298544103321 005 20200919152532.0 010 $a3-319-01354-8 024 7 $a10.1007/978-3-319-01354-1 035 $a(CKB)3710000000074323 035 $a(EBL)1591985 035 $a(OCoLC)904403348 035 $a(SSID)ssj0001066578 035 $a(PQKBManifestationID)11650335 035 $a(PQKBTitleCode)TC0001066578 035 $a(PQKBWorkID)11072243 035 $a(PQKB)10045888 035 $a(MiAaPQ)EBC1591985 035 $a(DE-He213)978-3-319-01354-1 035 $a(PPN)176104070 035 $a(EXLCZ)993710000000074323 100 $a20131112d2014 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAerospace Marketing Management $eA Handbook for the Entire Value Chain /$fby Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo 205 $a1st ed. 2014. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2014. 215 $a1 online resource (600 p.) 225 1 $aManagement for Professionals,$x2192-8096 300 $aDescription based upon print version of record. 311 $a3-319-01353-X 320 $aIncludes bibliographical references and index. 327 $a1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10. Project Marketing -- 11. Communication Policy -- 12. Selecting Media -- 13. Brand Management -- 14. Building Loyalty: Maintenance, Customer Training and Offsets -- 15. Alliance Strategies. 330 $aThis book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools. 410 0$aManagement for Professionals,$x2192-8096 606 $aMarketing 606 $aAerospace engineering 606 $aAstronautics 606 $aProduction management 606 $aTransportation 606 $aProject management 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aAerospace Technology and Astronautics$3https://scigraph.springernature.com/ontologies/product-market-codes/T17050 606 $aOperations Management$3https://scigraph.springernature.com/ontologies/product-market-codes/519000 606 $aTransportation$3https://scigraph.springernature.com/ontologies/product-market-codes/119000 606 $aProject Management$3https://scigraph.springernature.com/ontologies/product-market-codes/515020 615 0$aMarketing. 615 0$aAerospace engineering. 615 0$aAstronautics. 615 0$aProduction management. 615 0$aTransportation. 615 0$aProject management. 615 14$aMarketing. 615 24$aAerospace Technology and Astronautics. 615 24$aOperations Management. 615 24$aTransportation. 615 24$aProject Management. 676 $a629.1 676 $a629.10688 700 $aMalaval$b Philippe$4aut$4http://id.loc.gov/vocabulary/relators/aut$0472572 702 $aBénaroya$b Christophe$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aAflalo$b Jonathan$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910298544103321 996 $aAerospace Marketing Management$92518478 997 $aUNINA