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001 9910298544103321
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010   $a3-319-01354-8
024 7 $a10.1007/978-3-319-01354-1
035   $a(CKB)3710000000074323
035   $a(EBL)1591985
035   $a(OCoLC)904403348
035   $a(SSID)ssj0001066578
035   $a(PQKBManifestationID)11650335
035   $a(PQKBTitleCode)TC0001066578
035   $a(PQKBWorkID)11072243
035   $a(PQKB)10045888
035   $a(MiAaPQ)EBC1591985
035   $a(DE-He213)978-3-319-01354-1
035   $a(PPN)176104070
035   $a(EXLCZ)993710000000074323
100   $a20131112d2014      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAerospace Marketing Management $eA Handbook for the Entire Value Chain /$fby Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
205   $a1st ed. 2014.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2014.
215   $a1 online resource (600 p.)
225 1 $aManagement for Professionals,$x2192-8096
300   $aDescription based upon print version of record.
311 08$a3-319-01353-X 
320   $aIncludes bibliographical references and index.
327   $a1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10. Project Marketing -- 11. Communication Policy -- 12. Selecting Media -- 13. Brand Management -- 14. Building Loyalty: Maintenance, Customer Training and Offsets -- 15. Alliance Strategies.
330   $aThis book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
410  0$aManagement for Professionals,$x2192-8096
606   $aMarketing
606   $aAerospace engineering
606   $aAstronautics
606   $aProduction management
606   $aTransportation
606   $aProject management
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aAerospace Technology and Astronautics$3https://scigraph.springernature.com/ontologies/product-market-codes/T17050
606   $aOperations Management$3https://scigraph.springernature.com/ontologies/product-market-codes/519000
606   $aTransportation$3https://scigraph.springernature.com/ontologies/product-market-codes/119000
606   $aProject Management$3https://scigraph.springernature.com/ontologies/product-market-codes/515020
615  0$aMarketing.
615  0$aAerospace engineering.
615  0$aAstronautics.
615  0$aProduction management.
615  0$aTransportation.
615  0$aProject management.
615 14$aMarketing.
615 24$aAerospace Technology and Astronautics.
615 24$aOperations Management.
615 24$aTransportation.
615 24$aProject Management.
676   $a629.1
676   $a629.10688
700   $aMalaval$b Philippe$4aut$4http://id.loc.gov/vocabulary/relators/aut$0472572
702   $aBe?naroya$b Christophe$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aAflalo$b Jonathan$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910298544103321
996   $aAerospace Marketing Management$92518478
997   $aUNINA