LEADER 01301nam0 22003251i 450 001 UON00379027 005 20231205104518.458 010 $a978-14-07-30159-4 100 $a20100311d2007 |0itac50 ba 101 $aeng 102 $aGB 105 $a|||| ||||| 200 1 $aIron making during the migration period$ethe case of the Lombards$fVasco La Salvia 210 $aOxford$cArchaeopress$d2007 215 $avi, 144 p.$cill.$d30 cm 606 $aEuropa$xAntichità$3UONC033984$2FI 606 $aFERRO$xLavorazione$xAntichità$3UONC059169$2FI 606 $aFERRO$xLavorazione e commercio$xEuropa$xMedioevo$3UONC075666$2FI 606 $aLOMBARDI$xAntichita'$3UONC075665$2FI 606 $aMETALLI$xLavorazione$xAntichita'$3UONC052759$2FI 620 $aGB$dOxford$3UONL000029 676 $a673.72$cLavorazione dei metalli$v21 700 1$aLA_SALVIA$bVasco$3UONV196932$0223420 712 $aArchaeopress$3UONV252460$4650 801 $aIT$bSOL$c20250627$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00379027 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI 200 $eSI MC 33112 7 996 $aIron making during the migration period$91023103 997 $aUNIOR LEADER 03899nam 22007095 450 001 9910298541303321 005 20251113191630.0 010 $a3-642-53965-3 024 7 $a10.1007/978-3-642-53965-7 035 $a(CKB)3710000000212018 035 $a(DE-He213)978-3-642-53965-7 035 $a(SSID)ssj0001295388 035 $a(PQKBManifestationID)11855709 035 $a(PQKBTitleCode)TC0001295388 035 $a(PQKBWorkID)11342407 035 $a(PQKB)10437698 035 $a(MiAaPQ)EBC6312891 035 $a(MiAaPQ)EBC1783238 035 $a(MiAaPQ)EBC5586022 035 $a(Au-PeEL)EBL1783238 035 $a(OCoLC)885395145 035 $a(Au-PeEL)EBL5586022 035 $a(PPN)179923935 035 $a(EXLCZ)993710000000212018 100 $a20140729d2014 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 12$aA Concise Guide to Market Research $eThe Process, Data, and Methods Using IBM SPSS Statistics /$fby Marko Sarstedt, Erik Mooi 205 $a2nd ed. 2014. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2014. 215 $a1 online resource (XXII, 347 p. 119 illus.) 225 1 $aSpringer Texts in Business and Economics,$x2192-4341 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a3-642-53964-5 327 $aPreface -- 1 Introduction to Market Research -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & ANOVA -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- Index. 330 $aThis accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files, and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22. 410 0$aSpringer Texts in Business and Economics,$x2192-4341 606 $aMarketing 606 $aManagement 606 $aStatistics 606 $aMarketing 606 $aManagement 606 $aStatistics in Business, Management, Economics, Finance, Insurance 615 0$aMarketing. 615 0$aManagement. 615 0$aStatistics. 615 14$aMarketing. 615 24$aManagement. 615 24$aStatistics in Business, Management, Economics, Finance, Insurance. 676 $a005.55 700 $aSarstedt$b Marko$4aut$4http://id.loc.gov/vocabulary/relators/aut$0789430 702 $aMooi$b Erik$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910298541303321 996 $aA Concise Guide to Market Research$91969837 997 $aUNINA