LEADER 02528nam 2200445 450 001 9910157637203321 010 $a3-7329-9716-2 035 $a(CKB)3710000001001501 035 $a(MiAaPQ)EBC4787389 035 $a5f283a2a-feb4-40e7-bbf5-7b8ab0dd2d03 035 $a(EXLCZ)993710000001001501 100 $a20170130h20172017 uy 0 101 0 $ager 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aTranslation und Emotion $eUntersuchung einer besonderen Komponente des Dolmetschens /$fBarbara den Ouden 210 1$aBerlin, [Germany] :$cFrank & Timme GmbH Verlag fu?r wissenschaftliche Literatur,$d2017. 210 4$d©2017 215 $a1 online resource (438 pages) 225 1 $aTranskulturalita?t - Translation - Transfer,$x2196-2405 ;$vBand 27 300 $aPublicationDate: 20170131 311 $a3-7329-0304-4 320 $aIncludes bibliographical references. 330 $aBiographical note: Barbara den Ouden ist Diplom-Dolmetscherin für Russisch und Französisch. Nach beruflicher Tätigkeit bei deutschen Behörden in Moskau und Bonn lehrt sie seit 1995 an ihrer Alma Mater, dem Institut für Übersetzen und Dolmetschen der Universität Heidelberg. 330 $aLong description: Emotionen sind keine reine Privatangelegenheit. Gefühle, ihre Ursachen, Manifestationen und Auswirkungen kommen auch in der beruflichen Interaktion und Kommunikation zum Tragen, etwa beim Dolmetschen. Barbara den Ouden geht der Frage nach, wie sich Dolmetscher verhalten, wenn sie im Beruf mit Emotionen und daraus eventuell resultierenden Kommunikationsproblemen konfrontiert werden. Wie reagieren sie auf absichtlich herbeigeführte oder unwillentlich produzierte rednerische Normverstöße? Welches Rollenbild liegt ihren dolmetscherischen Entscheidungen zugrunde? Antworten auf diese Fragen liefert die Analyse von Memoiren und anderen lebensgeschichtlichen Texten von zwanzig Dolmetschern, die rückblickend Faktoren wie Berufsethos, Handlungsspielraum und Interventionsmöglichkeiten betrachtet haben. 410 0$aTranskulturalita?t, Translation, Transfer ;$vBand 27. 606 $aEmotions$xSocial aspects 608 $aElectronic books. 615 0$aEmotions$xSocial aspects. 676 $a152.4 700 $aOuden$b Barbara den$01249198 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910157637203321 996 $aTranslation und Emotion$92894988 997 $aUNINA LEADER 00955nam a22002653i 4500 001 991003708379707536 005 20030917125901.0 008 031111s1991 it |||||||||||||||||ita 020 $a8806114328 035 $ab12463838-39ule_inst 035 $aARCHE-049712$9ExL 040 $aDip.to Lingue$bita$cA.t.i. Arché s.c.r.l. Pandora Sicilia s.r.l. 082 04$a813.4 100 1 $aJames, Henry$0131924 245 10$aRacconti di fantasmi /$cHenry James ; a cura di Leon Edel ; con un saggio di Virginia Woolf 260 $aTorino :$bG. Einaudi,$c1991 300 $aXIII, 683 p. ;$c22 cm 440 2$aI millenni 700 1 $aEdel, Leon 907 $a.b12463838$b02-04-14$c13-11-03 912 $a991003708379707536 945 $aLE012 818.4 JAM 21/A$g1$i2012000124615$lle012$o-$pE0.00$q-$rl$s- $t0$u1$v1$w1$x0$y.i12894163$z13-11-03 996 $aRacconti di fantasmi$9179609 997 $aUNISALENTO 998 $ale012$b13-11-03$cm$da $e-$fita$git $h0$i1 LEADER 04346nam 22005775 450 001 9910298538703321 005 20221004170839.0 010 $a3-658-01596-9 024 7 $a10.1007/978-3-658-01596-1 035 $a(CKB)2670000000428525 035 $a(EBL)1466827 035 $a(SSID)ssj0001004955 035 $a(PQKBManifestationID)11582365 035 $a(PQKBTitleCode)TC0001004955 035 $a(PQKBWorkID)11051369 035 $a(PQKB)11249115 035 $a(MiAaPQ)EBC1466827 035 $a(DE-He213)978-3-658-01596-1 035 $a(PPN)172430860 035 $a(EXLCZ)992670000000428525 100 $a20130907d2014 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRetail Branding and Store Loyalty $eAnalysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /$fby Bettina Berg 205 $a1st ed. 2014. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2014. 215 $a1 online resource (197 p.) 225 1 $aHandel und Internationales Marketing Retailing and International Marketing,$x2626-3327 300 $aDescription based upon print version of record. 311 $a3-658-01595-0 320 $aIncludes bibliographical references. 327 $aManaging Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition -- Managing Retail Brands Within Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats. 330 $aMarketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.   Contents n  Managing Retail Brands Across Different Consumer Perception Levels n  Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers n  Managing Retail Brands in the Light of Different Local Competitive Contexts n  Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition n  Managing Retail Brands Within Different Retail Formats in an International Context n  A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats   Target Groups ·         Researchers and students in the fields of management and economics focusing on marketing and retailing ·         Business practitioners focusing on managing retail brands     The Author Dr. Bettina Berg received her doctor?s degree from the University of Trier (FB IV), where she worked at the chair for Marketing and Retailing of Prof. Dr. Prof. h.c. Bernhard Swoboda.     The Editors: The series Handel und Internationales Marketing/Series Retailing and International Marketing is edited by Prof. Dr. Bernhard Swoboda and Prof. Dr. Thomas Foscht. 410 0$aHandel und Internationales Marketing Retailing and International Marketing,$x2626-3327 606 $aMarketing 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 615 0$aMarketing. 615 14$aMarketing. 676 $a658.87 686 $a380$2sdnb 686 $a650$2sdnb 686 $aQP 600$2rvk 700 $aBerg$b Bettina$4aut$4http://id.loc.gov/vocabulary/relators/aut$01063121 701 $aSwoboda$b Bernhard$01243153 906 $aBOOK 912 $a9910298538703321 996 $aRetail Branding and Store Loyalty$92883536 997 $aUNINA