LEADER 04373nam 22005775 450 001 9910298538703321 005 20221004170839.0 010 $a3-658-01596-9 024 7 $a10.1007/978-3-658-01596-1 035 $a(CKB)2670000000428525 035 $a(EBL)1466827 035 $a(SSID)ssj0001004955 035 $a(PQKBManifestationID)11582365 035 $a(PQKBTitleCode)TC0001004955 035 $a(PQKBWorkID)11051369 035 $a(PQKB)11249115 035 $a(MiAaPQ)EBC1466827 035 $a(DE-He213)978-3-658-01596-1 035 $a(PPN)172430860 035 $a(EXLCZ)992670000000428525 100 $a20130907d2014 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRetail Branding and Store Loyalty$b[electronic resource] $eAnalysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /$fby Bettina Berg 205 $a1st ed. 2014. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2014. 215 $a1 online resource (197 p.) 225 1 $aHandel und Internationales Marketing Retailing and International Marketing,$x2626-3327 300 $aDescription based upon print version of record. 311 $a3-658-01595-0 320 $aIncludes bibliographical references. 327 $aManaging Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition -- Managing Retail Brands Within Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats. 330 $aMarketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.   Contents n  Managing Retail Brands Across Different Consumer Perception Levels n  Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers n  Managing Retail Brands in the Light of Different Local Competitive Contexts n  Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition n  Managing Retail Brands Within Different Retail Formats in an International Context n  A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats   Target Groups ·         Researchers and students in the fields of management and economics focusing on marketing and retailing ·         Business practitioners focusing on managing retail brands     The Author Dr. Bettina Berg received her doctor?s degree from the University of Trier (FB IV), where she worked at the chair for Marketing and Retailing of Prof. Dr. Prof. h.c. Bernhard Swoboda.     The Editors: The series Handel und Internationales Marketing/Series Retailing and International Marketing is edited by Prof. Dr. Bernhard Swoboda and Prof. Dr. Thomas Foscht. 410 0$aHandel und Internationales Marketing Retailing and International Marketing,$x2626-3327 606 $aMarketing 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 615 0$aMarketing. 615 14$aMarketing. 676 $a658.87 686 $a380$2sdnb 686 $a650$2sdnb 686 $aQP 600$2rvk 700 $aBerg$b Bettina$4aut$4http://id.loc.gov/vocabulary/relators/aut$01063121 701 $aSwoboda$b Bernhard$01243153 906 $aBOOK 912 $a9910298538703321 996 $aRetail Branding and Store Loyalty$92883536 997 $aUNINA