LEADER 04243nam 22006855 450 001 9910298519703321 005 20250609112032.0 010 $a3-319-14523-1 024 7 $a10.1007/978-3-319-14523-5 035 $a(CKB)3710000000394721 035 $a(EBL)2094278 035 $a(SSID)ssj0001500696 035 $a(PQKBManifestationID)11852498 035 $a(PQKBTitleCode)TC0001500696 035 $a(PQKBWorkID)11536254 035 $a(PQKB)10652267 035 $a(DE-He213)978-3-319-14523-5 035 $a(MiAaPQ)EBC2094278 035 $a(PPN)185484913 035 $a(MiAaPQ)EBC3109715 035 $a(EXLCZ)993710000000394721 100 $a20150410d2015 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdoption of Innovation $eBalancing Internal and External Stakeholders in the Marketing of Innovation /$fedited by Alexander Brem, Éric Viardot 205 $a1st ed. 2015. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015. 215 $a1 online resource (230 p.) 300 $aDescription based upon print version of record. 311 08$a3-319-14522-3 320 $aIncludes bibliographical references. 327 $aAdoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation -- Corporate Prediction Markets for Innovation Management -- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument -- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative Innovation -- Organizing Open Innovation for Sustainability -- Visions and Radical Innovation: A Typology -- Innovating the Business Model: The Case of Space -- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities -- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?. 330 $aThis edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike. 606 $aMarketing 606 $aManagement 606 $aIndustrial management 606 $aLeadership 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 615 0$aMarketing. 615 0$aManagement. 615 0$aIndustrial management. 615 0$aLeadership. 615 14$aMarketing. 615 24$aInnovation/Technology Management. 615 24$aBusiness Strategy/Leadership. 676 $a330 676 $a658.4092 676 $a658.8 676 $a658514 702 $aBrem$b Alexander$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aViardot$b Eric$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910298519703321 996 $aAdoption of Innovation$92510034 997 $aUNINA