LEADER 05781nam 22006855 450 001 9910298518903321 005 20251230064456.0 010 $a3-319-11779-3 024 7 $a10.1007/978-3-319-11779-9 035 $a(CKB)3710000000271831 035 $a(EBL)1967475 035 $a(SSID)ssj0001385924 035 $a(PQKBManifestationID)11814621 035 $a(PQKBTitleCode)TC0001385924 035 $a(PQKBWorkID)11341309 035 $a(PQKB)11223147 035 $a(DE-He213)978-3-319-11779-9 035 $a(MiAaPQ)EBC1967475 035 $a(PPN)183094085 035 $a(EXLCZ)993710000000271831 100 $a20141103d2015 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing, Technology and Customer Commitment in the New Economy $eProceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /$fedited by Harlan E. Spotts 205 $a1st ed. 2015. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015. 215 $a1 online resource (340 p.) 225 1 $aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173 300 $aDescription based upon print version of record. 311 08$a3-319-11778-5 320 $aIncludes bibliographical references. 327 $aEducation: Innovations in Course Control and Delivery -- Internet Marketing Issues -- Retailing Track: Differences Among Consumer Segments -- Sales: Managing Customer Relationships -- B2B: Trust, Loyalty, and Interfirm Governance -- Doctoral Session: Buyer Behavior Issues -- International: Consumer Behavior Issues and Global Marketing -- The Pursuit of Happiness: A Worthy Focus for Marketers? -- Consumer Perceptions in Services Research -- Strategy: Insights on Networks and Relationship Strategy -- Retailing: Atmospherics Role in the Shopping Experience -- Research: Qualitative and Quantitative Approaches to Market Research -- Doctoral Session: Consumer Perceptual Potpourri -- Strategy: Organizational Learning and Marketing Strategy -- Focusing on Improving Salesperson Job Performance and Job Attitude -- Merchandising and Store Patronage: Examining Determinants of Retail Customer Intentions -- IMC: Advertising: Deception, Emotion and Wireless Message -- Services: Understanding Service Quality and Relationship Quality in Service Firms -- Consumer Loyalty Research: What do We Know? -- Doctoral Session: Technology and Marketing -- Store Image ?Theory, Research and Reality: A South Africa Perspective -- Consumer Behavior Potpourri -- Ethics: Regulation and Self-Regulation in Markets -- Technology Issues in Consumer Behavior -- Electronic Marketing Issues -- Measurement Issues in Marketing -- Globalization Potpourri -- Ethical and Legal Issues -- Marketing Potpourri -- Purchasing Motivations: Generations, Products and Attitudes -- Doctoral Session: Marketing Strategy Issues -- International: Marketing Strategy Issues and Global Marketing -- International: Marketing Management Issues and Global Marketing -- Special Session: Academy of Marketing Science: Lamb, Hair, & McDaniel Outstanding Marketing Teachers -- Social and Non-Profit Marketing -- Services: Customer-Firm Interactions and Communications in Service Industries -- B2B: Sustaining and Maintaining Supply Chains -- Marketing Mix,Environment, and Strategy -- Doctoral Session: Relationship Marketing Issues -- Marketing Strategy: Insights on Market Orientation -- Retailing: A Look at Various Promotional Issues -- Doctoral Dissertation Award Winner Finalists Presentations -- Understanding Ourselves: Identity, Brands, and Consumption. 330 $aThis volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.  . 410 0$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173 606 $aMarketing 606 $aStrategic planning 606 $aLeadership 606 $aSales management 606 $aMarketing 606 $aBusiness Strategy and Leadership 606 $aSales and Distribution 615 0$aMarketing. 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aSales management. 615 14$aMarketing. 615 24$aBusiness Strategy and Leadership. 615 24$aSales and Distribution. 676 $a330 676 $a658.4092 676 $a658.8 676 $a658.81 702 $aSpotts$b Harlan E$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910298518903321 996 $aMarketing, Technology and Customer Commitment in the New Economy$92533007 997 $aUNINA