LEADER 03596nam  22007335  450 
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005 20200919092436.0
010   $a3-319-09855-1
024 7 $a10.1007/978-3-319-09855-5
035   $a(CKB)3710000000262063
035   $a(EBL)1967019
035   $a(OCoLC)894246901
035   $a(SSID)ssj0001372212
035   $a(PQKBManifestationID)11978657
035   $a(PQKBTitleCode)TC0001372212
035   $a(PQKBWorkID)11303595
035   $a(PQKB)11018778
035   $a(DE-He213)978-3-319-09855-5
035   $a(MiAaPQ)EBC1967019
035   $a(PPN)182095622
035   $a(EXLCZ)993710000000262063
100   $a20141016d2015      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aInternet-Based Customer Value Management $eDeveloping Customer Relationships Online /$fby Tymoteusz Doligalski
205   $a1st ed. 2015.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015.
215   $a1 online resource (162 p.)
225 1 $aManagement for Professionals,$x2192-8096
300   $aDescription based upon print version of record.
311   $a3-319-09854-3 
320   $aIncludes bibliographical references.
327   $aCharacteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.
330   $aCustomer value management is a managerial approach in which customers are perceived as the company?s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author?s approach is not limited by branches or sectors ? differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
410  0$aManagement for Professionals,$x2192-8096
606   $aMarketing
606   $aSales management
606   $aInformation technology
606   $aBusiness?Data processing
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000
606   $aIT in Business$3https://scigraph.springernature.com/ontologies/product-market-codes/522000
615  0$aMarketing.
615  0$aSales management.
615  0$aInformation technology.
615  0$aBusiness?Data processing.
615 14$aMarketing.
615 24$aSales/Distribution.
615 24$aIT in Business.
676   $a330
676   $a650
676   $a658.8
676   $a658.81
700   $aDoligalski$b Tymoteusz$4aut$4http://id.loc.gov/vocabulary/relators/aut$01060102
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910298515203321
996   $aInternet-Based Customer Value Management$92511011
997   $aUNINA