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101 0 $aeng
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181   $ctxt
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200 14$aThe 1980?s: A Decade of Marketing Challenges $eProceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /$fedited by Venkatakrishna V. Bellur
205   $a1st ed. 2015.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015.
215   $a1 online resource (364 p.)
225 1 $aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173
300   $aDescription based upon print version of record.
311 08$a3-319-16975-0 
320   $aIncludes bibliographical references and index.
327   $aPreface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous.
330   $aThis volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980?s: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy?s fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
410  0$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173
606   $aMarketing
606   $aStrategic planning
606   $aLeadership
606   $aSales management
606   $aMarketing
606   $aBusiness Strategy and Leadership
606   $aSales and Distribution
615  0$aMarketing.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aSales management.
615 14$aMarketing.
615 24$aBusiness Strategy and Leadership.
615 24$aSales and Distribution.
676   $a650
702   $aBellur$b Venkatakrishna V$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910298513403321
996   $aThe 1980?s: A Decade of Marketing Challenges$92496066
997   $aUNINA