LEADER 03064nam 2200661 450 001 9910820571603321 005 20210311111955.0 010 $a1-350-22084-1 010 $a1-282-79713-1 010 $a9786612797132 010 $a1-84813-221-2 024 7 $a10.5040/9781350220843 035 $a(CKB)2670000000052474 035 $a(EBL)592816 035 $a(OCoLC)671601984 035 $a(SSID)ssj0000421120 035 $a(PQKBManifestationID)12141964 035 $a(PQKBTitleCode)TC0000421120 035 $a(PQKBWorkID)10411838 035 $a(PQKB)10175133 035 $a(Au-PeEL)EBL592816 035 $a(CaPaEBR)ebr10421892 035 $a(CaONFJC)MIL279713 035 $a(CaBNVSL)9781350220843 035 $a(MiAaPQ)EBC592816 035 $a(EXLCZ)992670000000052474 100 $a20210311h20212010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aIran's Influence $ea Religious-Political State and Society in its Region /$fElaheh Rostami-Povey 210 1$aLondon, England :$cZed Books,$d2010. 210 2$a[London, England] :$cBloomsbury Publishing,$d2021 215 $a1 online resource (278 p.) 300 $aDescription based upon print version of record. 311 $a1-84813-220-4 311 $a1-84813-219-0 320 $aIncludes bibliographical references (pages 229-250) and index. 327 $aAbout the Author; Preface and acknowledgements; Glossary; Introduction; 1 The legacy of a revolution; 2 The reformers, the conservatives and the struggle for democracy; 3 Islamist modernists; 4 The relationship between Iran, Lebanon and Hezbollah; 5 The relationship between Iran and Iraq; 6 The relationship between Iran, Palestine and Hamas; 7 The relationship between Iran and Egypt; 8 The global context of Iranian state and society; Notes; References; Index. 330 $aThere is a saying in Arabic: me and my brother against my cousin, and me and my cousin against the outsider. Iran's Influence is the first comprehensive analysis of the role that Iran plays in Middle Eastern and global politics. Expert Iranian author Elaheh Rostami-Povey provides a fascinating introduction to one of the Middle East's most controversial and misunderstood countries. Based on several years of original research carried out both in Iran and across the region, this insightful guide presents essential new ideas to help the reader understand the Middle East. 606 $aInternational relations$2bicssc 607 $aIran$xInfluence 607 $aIran$xForeign relations$zMiddle East 607 $aMiddle East$xForeign relations$zIran 607 $aIran$xPolitics and government$y1997- 607 $aMiddle East$xPolitics and government$y1979- 615 7$aInternational relations 676 $a327.55 700 $aRostami-Povey$b Elaheh$01641034 801 0$bEBLCP 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910820571603321 996 $aIran's Influence$94104597 997 $aUNINA LEADER 06776nam 22007215 450 001 9910298508503321 005 20200920063647.0 010 $a3-658-08221-6 024 7 $a10.1007/978-3-658-08221-5 035 $a(CKB)3710000000311609 035 $a(EBL)1965925 035 $a(OCoLC)908084443 035 $a(SSID)ssj0001407910 035 $a(PQKBManifestationID)11813489 035 $a(PQKBTitleCode)TC0001407910 035 $a(PQKBWorkID)11411349 035 $a(PQKB)10537945 035 $a(DE-He213)978-3-658-08221-5 035 $a(MiAaPQ)EBC1965925 035 $a(PPN)183149998 035 $a(EXLCZ)993710000000311609 100 $a20141201d2015 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aVertical Brand Portfolio Management $eStrategies for Integrated Brand Management between Manufacturers and Retailers /$fby Diederich Bakker 205 $a1st ed. 2015. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2015. 215 $a1 online resource (285 p.) 225 0 $aResearch 300 $aDescription based upon print version of record. 311 $a3-658-08220-8 320 $aIncludes bibliographical references. 327 $a""Preface""; ""Acknowledgments""; ""Contents""; ""List of Figures""; ""List of Tables""; ""List of Abbreviations""; ""Part A Introductory Chapter""; ""1 Introduction and Problem Definition""; ""2 Vertical Brand Portfolio Management""; ""3 General Overview of Contemporary Developments in the Field ""; ""3.1 Brand Manufacturer Responses to Private Labels""; ""3.2 The Evolution of Private Labels""; ""3.3 Private Labels and the Vertical Relationship""; ""4 Research Philosophy and Theoretical Background""; ""4.1 Principal Agent Theory""; ""4.2 Brand Portfolio Management"" 327 $a""4.3 Vertical Marketing Practices""""4.4 VBPM Goals""; ""5 Goals and Structure of the Thesis""; ""Part B Central Themes and Theoretical Foundations""; ""1 Vertical Brand Portfolio Management: Perspectives for Brand Manufacturers""; ""1.1 Brand Architecture""; ""1.2 Managing Brand Portfolios""; ""1.3 The Benefits of Multi-Brand Portfolios""; ""1.4 Linking Market Segmentation to Brand Portfolio Strategy""; ""1.4.1 Price Segmentation""; ""1.4.2 Channel Segmentation""; ""1.4.3 Benefit Segmentation""; ""1.5 Brand Portfolio Issues Justifying VBPM""; ""1.5.1 VBPM and Segmentation Considerations"" 327 $a""1.5.2 VBPM as Entry Barrier for Competitors""""1.5.3 Leveraging Brands Vertically""; ""1.6 Implications of PL Positioning on VBPM""; ""1.6.1 Integrating Value Private Labels""; ""1.6.2 Integrating Premium Private Labels""; ""2 Definition and Manifestations of Private Labels""; ""2.1 Strategic Options for Private Labels""; ""2.1.1 Brand Breadth""; ""2.1.2 Positioning of Private Labels""; ""2.1.3 Private Label Segmentation""; ""2.1.4 Relationship with Store""; ""2.2 Multi Segmented Private Label Portfolios""; ""2.2.1 Loblaws Case""; ""2.2.2 REWE Case"" 327 $a""2.3 Differences between Private Labels and Manufacturer Brands""""3 Channel Relationships and Vertical Marketing Practices""; ""3.1 Efficient Consumer Response""; ""3.2 Category Management""; ""3.2.1 Efficient Assortment""; ""3.2.2 Efficient Promotion""; ""3.2.3 Efficient Product Introduction""; ""3.2.4 The Category Management Process""; ""3.3 Goals and Benefits of ECR and Category Management""; ""3.4 Problems and Risks of ECR Adoption""; ""3.5 Private Labels in the Category Management Context""; ""3.5.1 Roles of Private Labels for the Retailer""; ""3.5.2 Private Label Success Factors"" 327 $a""3.5.3 Category Management and Pricing Decisions""""3.6 The Integration of Private Label Production in Supplier-Retailer Collaborations""; ""3.7 Vertical Brand Portfolio Management and ECR""; ""4 A Critical Reflection on Vertical Marketing and Efficient Consumer Response""; ""4.1 The Meaning of Theory""; ""4.2 The Theory Borrowing Process""; ""4.3 Manufacturer Strategies in the Channel Relationship""; ""4.3.1 Vertical Marketing a??? General Preliminary Remarks and Definitions""; ""4.3.2 Vertical Marketing Goals""; ""4.3.3 Vertical Marketing Strategies"" 327 $a""4.3.4 Style of Collaboration in Vertical Marketing Systems"" 330 $aDiederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation?s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels. Contents Brand Manufacturer Responses to Private Labels Step-by-Step Planning Process for Vertical Brand Portfolios Target Groups Lecturers and students of Economics with a focus on Business Strategy, Brand Management and Retailing Brand managers of fast moving consumer goods, category managers of retail organisations, private label manufacturers The Author Diederich Bakker has a professional background in advertising and received his doctorate from the University of Oldenburg. He teaches branding, advertising and digital marketing courses in the Netherlands.  . 606 $aLeadership 606 $aMarketing 606 $aManagement 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aManagement$3https://scigraph.springernature.com/ontologies/product-market-codes/515000 615 0$aLeadership. 615 0$aMarketing. 615 0$aManagement. 615 14$aBusiness Strategy/Leadership. 615 24$aMarketing. 615 24$aManagement. 676 $a330 676 $a650 676 $a658.4092 676 $a658.8 700 $aBakker$b Diederich$4aut$4http://id.loc.gov/vocabulary/relators/aut$01063553 906 $aBOOK 912 $a9910298508503321 996 $aVertical Brand Portfolio Management$92532968 997 $aUNINA