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101 0 $aeng
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181   $ctxt
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183   $acr
200 14$aThe Replication of Retail Fashion Formats into Foreign Countries$b[electronic resource] $eA Qualitative Analysis /$fby Christoph Schröder
205   $a1st ed. 2015.
210  1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2015.
215   $a1 online resource (288 p.)
225 1 $aHandel und Internationales Marketing Retailing and International Marketing,$x2626-3327
300   $aDescription based upon print version of record.
311   $a3-658-07540-6 
320   $aIncludes bibliographical references.
327   $aSpecification of successful format transfer strategies -- Design of core and peripheral format elements -- Strategy and format element changes over time in different countries.
330   $aChristoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their ?Retail culture?, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. Contents Specification of successful format transfer strategies Design of core and peripheral format elements Strategy and format element changes over time in different countries  Target Groups Lecturers and students in the field of international management, marketing, and retailing Practitioners in the field of retailing, marketing and international management  About the Author Dr. Christoph Schröder defines and executes the global retail strategy, in particular for fashion within the world leader in business software. He received his doctoral degree from Trier University.    .
410  0$aHandel und Internationales Marketing Retailing and International Marketing,$x2626-3327
606   $aLeadership
606   $aMarketing
606   $aGlobalization
606   $aMarkets
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aEmerging Markets/Globalization$3https://scigraph.springernature.com/ontologies/product-market-codes/525010
615  0$aLeadership.
615  0$aMarketing.
615  0$aGlobalization.
615  0$aMarkets.
615 14$aBusiness Strategy/Leadership.
615 24$aMarketing.
615 24$aEmerging Markets/Globalization.
676   $a330
676   $a381
676   $a658.4092
676   $a658.8
700   $aSchröder$b Christoph$4aut$4http://id.loc.gov/vocabulary/relators/aut$0360092
906   $aBOOK
912   $a9910298505103321
996   $aThe Replication of Retail Fashion Formats into Foreign Countries$92543135
997   $aUNINA