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024 7 $a10.1007/978-3-319-11376-0
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100   $a20141226d2015      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aValue Chain Marketing $eA Marketing Strategy to Overcome Immediate Customer Innovation Resistance /$fby Stephanie Hintze
205   $a1st ed. 2015.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015.
215   $a1 online resource (271 p.)
225 1 $aContributions to Management Science,$x1431-1941
300   $a"Doctoral thesis, Hamburg University of Technology, 2014"--T.p. verso.
311   $a3-319-11375-5 
320   $aIncludes bibliographical references at the end of each chapters.
327   $aFocus and Scope: Introduction -- Conceptual and Methodological Foundation: Dealing with Value Chains -- Marketing Supplier Innovations -- Research Design and Methodology -- Qualitative Studies: Pilot Study -- Case Study -- Computational Modeling: Agent-Based Simulation Study -- Integrating Findings: Discussion of Findings -- Conclusions -- Appendix: Details - Pilot Study -- Details - Case Study -- Details - Agent-Based Simulation Study.
330   $aValue Chain Marketing (VCM) is a promising strategy to overcome immediate customers? innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers? marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.
410  0$aContributions to Management Science,$x1431-1941
606   $aMarketing
606   $aManagement
606   $aIndustrial management
606   $aComputer simulation
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
606   $aSimulation and Modeling$3https://scigraph.springernature.com/ontologies/product-market-codes/I19000
615  0$aMarketing.
615  0$aManagement.
615  0$aIndustrial management.
615  0$aComputer simulation.
615 14$aMarketing.
615 24$aInnovation/Technology Management.
615 24$aSimulation and Modeling.
676   $a003.3
676   $a330
676   $a658.8
676   $a658514
700   $aHintze$b Stephanie$4aut$4http://id.loc.gov/vocabulary/relators/aut$01064027
906   $aBOOK
912   $a9910298491603321
996   $aValue Chain Marketing$92535933
997   $aUNINA