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101 0 $aeng
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181   $ctxt
182   $cc
183   $acr
200 10$aUse of Market Data in the Recruitment of High Potentials$b[electronic resource] $eSegmentation and Targeting in Human Resources in the Pharmaceutical Industry /$fby Jan Posthumus
205   $a1st ed. 2015.
210  1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2015.
215   $a1 online resource (214 p.)
225 1 $aSpringer Gabler Research
300   $aDescription based upon print version of record.
311   $a3-658-10375-2 
320   $aIncludes bibliographical references.
327   $aManagement and Identification of High Potentials.- Marketing Concepts -- Marketing within Human Resources.- Market Research.- Contingency Theory -- Implications for Recruiters and Corporate HR.
330   $aIn his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one?s energy levels. Contents Management and Identification of High Potentials Marketing Concepts Marketing within Human Resources Market Research Contingency Theory Implications for Recruiters and Corporate HR Target Groups Researchers, students, and practitioners in the fields of management, marketing, market research and human resources. The Author Dr. Jan Posthumus received his PhD from the International School of Management in Paris. He is now a guest lecturer at the Baden-Wuerttemberg Cooperative State University Loerrach, Germany.
410  0$aSpringer Gabler research.
606   $aMarketing
606   $aMarket research
606   $aPersonnel management
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aHuman Resource Management$3https://scigraph.springernature.com/ontologies/product-market-codes/517000
615  0$aMarketing.
615  0$aMarket research.
615  0$aPersonnel management.
615 14$aMarketing.
615 24$aMarket Research/Competitive Intelligence.
615 24$aHuman Resource Management.
676   $a330
676   $a658.3
676   $a658.8
676   $a658.83
700   $aPosthumus$b Jan$4aut$4http://id.loc.gov/vocabulary/relators/aut$066092
906   $aBOOK
912   $a9910298475103321
996   $aUse of Market Data in the Recruitment of High Potentials$92540354
997   $aUNINA